“Vast majority of nat’l advertisers refuse to air ads during Limbaugh’s show”

Oh how the mighty annoying have fallen.  Mediaite reports that “the vast majority of national advertisers now refuse to air their ads during Rush Limbaugh’s show.”

Dylan Byers at Politico had already reported that Limbaugh may leave his affiliate agreement with Cumulus Media because the company’s head is blaming advertising losses in 2012 on Limbaugh and the Fluke controversy.

You might recall that last year Georgetown Law student Sandra Fluke spoke out about the medical importance of female birth control, only to have Rush Limbaugh repeatedly excoriated her on the air as a “slut” at least 70 times:

Of course, women haven’t been the only targets of Limbaugh.  He’s been quite nasty about children as well.

It’s interesting to note that Glenn Beck reportedly left Fox for the same reasons, because his ad revenue was faltering (though he denies it).

I’d be curious whether we’ve gotten better at going after these guys, or whether America is finally truly getting fed up with the shock jocks of the right.

CyberDisobedience on Substack | @aravosis | Facebook | Instagram | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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30 Responses to ““Vast majority of nat’l advertisers refuse to air ads during Limbaugh’s show””

  1. karmanot says:

    I fully support your right to be a clown and am a radical liberal.

  2. karmanot says:

    You are out of your league Ferdie. Kettle meet tin can.

  3. Ron Thompson says:

    I don’t know, Dave.I think a lot of Limbaugh’s appeal is to men in their 30s and 40s who are not having the success they expected when they were 20. Right-wingers are not always right-wingers as of age twenty. They replenish their ranks with the alienated who have worked for 15 or 20 years for low wages with no union and no job security, and blame all their problems on women, minority groups, and liberals.

  4. Ferd says:

    Unlike your own statement, so filled with love and understanding for your fellow man.
    Pot, meet Kettle

  5. Ferd says:

    “more of the mold of live and let live.”

    I don’t listen to Rush, but you should try living within that mold and stop crying about someone else exercising their 1st amendment right. If you don’t like Rush, don’t listen to Rush. Gotta love the liberals who enjoy being part of a grassroots movement to restrict/remove 1st amendment rights. Most of the same liberals who want to remove the 2nd amendment.

  6. “They are hooked into social media and the internet and rely on those sources, not listening to a pile of shit spew hate surrounded by ads for a couple of hours.”

    I’ve wondered about this–about the continued appeal of Rush Limbaugh’s p

  7. For a right-winger, refusing to admit you’ve ever screwed up is what passes for “principle”.

  8. Rush and his ilk will survive as long as long there is a stupid, bigoted audience to buy his snake oil.

    The bad news is that there are still plenty of these (mostly) old, white, ignorant, Evangelical men more than willing to buy his bullshit-in-a-golden-mike schtick.

    The good news is that these Christian deviants are a dying breed and are about to be replaced with an upcoming generation that simply refuse to buy into their hate or religion simply because they can’t be bothered by either as they are in more of the mold of live and let live.

    Trident, bless their young hearts!

  9. nannasin smith says:

    They are hooked into social media..

  10. d3clark says:

    I visited some pro-Limbaugh sites after he issued his insincere apology toward Sandra Fluke. 99% of those posting were furious with him for “giving in” and/or “selling out.” Most vowed to stop listening. Some e-mailed him to express their rage, etc. It was wonderful! Those rabid baggers suddenly were saying things about Rush that we had been saying for years (“drugs finally softened his brain,” “he doesn’t care/lied to us, just in it for money, ” “spineless,” and many more). Unfortunately, as typical conservatives, they probably said that they were going to stop listening, but lied and continued lurking.

  11. nicho says:

    No one ever went broke underestimating the intelligence of the American public. –HL Mencken

  12. His misogynistic, bigoted, ignorant certitude and general hatred for those that do not hold his views is emblematic of the bagger movement, the NRA and and epitomized what is wrong with this country today.

    Zeus, help us all.

  13. Anomaly 100 says:

    I feel better now. Thanks!

  14. MyrddinWilt says:

    I think there are several factors here. One is that the boycotts have made many advertisers drop all shows with political content. Cumulus has been losing advertisers because of Rush on all their shows. So Cumulus are probably not so interested in keeping Rush on air as they were before. Better that he goes off to Web only distribution like Glenn Beck did.

    Another factor is the boycott against Rush in particular which has left him with only the medical malpractice lawyers looking for mesothelioma claims and the gold coin scam merchants. Getting people to buy gold coins at twice their value is getting harder as more people know about the scam and because the price of gold is currently in free fall. It is hard to get people to buy into a bubble on the way down.

    The age of the Limbaugh listeners is also a factor. Atrios talks about generation lead and speculates that the Limbaugh/Beck audience is mostly from that generation. Some got enough lead from leaded gas to become retarded and turn to crime, others got the milder retardation and filled their heads with hate radio instead. But regardless of cause the hate radio demographic is aging and dying. And advertisers don’t much care for it anyway.

    And finally there is the act that Glenn Beck appears to be coining money by fleecing his flock directly rather than through middlemen. But that also has costs. When boxing went from a public distribution model to high dollar pay per view ($50+ !) they maximized the short term revenue but killed the longer term market as nobody who is not into boxing already is going to be paying that money for a fight.

    Beck has done the same with his wingnut band. He is making a lot of money out of the 250K or so people pay for his show. Knowing the exact figure is hard because he is a liar but it is certainly making him richer than staying at Fox would have. Limbaugh likely wants some of the same and that is likely his best option for maximizing short term revenues. But it makes him irrelevant as far as national politics go. It also limits his reach to places where people have ready Internet access. So it means the end of Rush as a political influencer.

  15. Limpback doesn’t care about his sponsors, as long as this corporate slut gets his tens of millions a year as their mouthpiece.

  16. Tony Tyner says:

    I had a colonoscopy today and one of the polyops looked like Rush.

  17. judybrowni says:

    Don’t despair, the effect is cumulative, 2,600 sponsors (at least) have skeedadled from Limbaugh:


  18. judybrowni says:

    We’ve gotten better about flushing out these poltroons.

    Stop Rush, Flush Rush, and other grassroots movements, have individuals all over the country informing local and national sponsors of What Rush Said, and asking if they want that kind of invective folded around their ads.

    So far, over 2,000 sponsors have fled Rush.

    It’s easy and fun to become one of the grassroots activists, with links supplied to advertisers still advertising on Rush:


  19. karmanot says:


  20. karmanot says:

    Yep, the Limpbaugh is a religion unto himself.

  21. Anomaly 100 says:

    I’ve tweeted and written his advertisers but it’s beyond my comprehension as to why they take so long to cease advertising on one of, if not the most acidic and toxic right wing radio shows.

  22. BeccaM says:

    Indeed. I looked through the list at that link, and it’s mostly local businesses, with a sprinkling of gold sellers and whatnot.

  23. BeccaM says:

    Well, first of all, he does still have millions of regular listeners. And secondly, Clear Channel and its affiliates have a standard practice of selling blocks of advertising time to clients, where the exact show on which they may appear can be entirely at random. Or in any case, unknown to the client as to exactly when it was broadcast until after the fact.

    This is where the Stop Rush and Flush Rush movements come in. With each new lower-tier advertiser, they’ve been contacting the companies, letting them know they object and ask them to please tell CC to specifically move their spots out of the Rush Limbaugh Show timeslots. Many of them do.

  24. lynchie says:

    That is bang on the money. Companies spend millions on who buys their products. They want to appeal to a younger age group because that is where the money is. Rush’s audience is moving into SS and limited income. More money spent at Walmart and dog food. Rush is unable to change his rabid politics to something less strident and no way the younger audience is going to support anti-gay, anti-minority, anti-fem bashing. They also (this is big) don’t listen to the radio for news, views or information. They are hooked into social media and the internet and rely on those sources, not listening to a pile of shit spew hate surrounded by ads for a couple of hours. That is why Jon Stewart is so popular, he lampoons the news and runs a tight, informative 1/2 hour which frankly is all you need to cover news these days. No infomercials, no gold ads, no boner drugs.

  25. Anomaly 100 says:

    I’ve been looking for the link where (I remember this) Limbaugh said if Don’t Ask, Don’t tell was repealed, our military troops would be akin to millions of Hitlers marching. Something like that anyway but it’s hard to get the wording right because he says something outrageous during every show. I wish I could find it.

    That said, why does he have any advertisers at all?

  26. Dave of the Jungle says:

    Many have noticed that adverts during his programs are increasingly for bogus products like hair restoration cremes, crackpot make money at home schemes, etc. He’s left appealing only to the unintelligent mothball fleet. Poor thing.

  27. iamlegion says:

    I think we’ve gotten better at not allowing people to forget what these scumbags are really like.

  28. BeccaM says:

    Much of the credit for this goes to the ‘Flush Rush’ movement, which I believe originated via dKos activists. Rather than letting that particular outrage fade over the weeks and months since the Fluke slander incidents, they have continued to monitor his show and to keep writing every advertising company that happens to have commercials during it.

    He’s long since lost most of his big-name advertisers, and is increasingly left with 3rd and 4th tier companies. http://stoprush.net/rush_limbaugh_sponsor_list.php#current_a

  29. pappyvet says:

    Limbaugh is a prime example of the half truths,lies and hatred that has been preached for massive profit for decades.

  30. Dave of the Jungle says:

    Limpbrain has another problem. His fans are concentrated in the generation that currently has
    little life expectancy left. The demographics of the immediate future look very bad: these fans won’t be replaced by younger people. The GOP will have credibility problems if younger voters perceive that he represents it’s politics.

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