FDA rejects “corn sugar” name for high fructose corn syrup

It’s a fair ruling since corn syrup is just corn syrup, but how did such a well financed lobby lose? The FDA is not known for being strong in the face of a well funded industry. Whatever happened should be reviewed so it can be repeated elsewhere.

The Food and Drug Administration on Wednesday rejected the Corn Refiners Association’s bid to rename its sweetening agent “corn sugar.”

Given the sweetener’s bad reputation in recent years, the association submitted an application to the agency in 2010 to have the product renamed on nutrition labels.

But the FDA said that it defines sugar as a solid, dried and crystallized food — not a syrup.

What’s amusing in this case is that the corn syrup lobby has been trying to sell their product as something as good as processed white sugar, as if that is a healthy product.

An American in Paris, France. BA in History & Political Science from Ohio State. Provided consulting services to US software startups, launching new business overseas that have both IPO’d and sold to well-known global software companies. Currently launching a new cloud-based startup. Full bio here.

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