It only took a couple of hours for Rainbow Doritos to send conservatives into a tizzy

Pretty soon, there isn’t going to be anything left for religious conservatives who insist on believing with their dollars to buy. That is, except for Duck Dynasty memorabilia and Chick-fil-a.

Rainbow Doritos, via It Gets Better

Rainbow Doritos, via It Gets Better

Doritos announced earlier today that it is launching a new line of rainbow-colored tortilla chips in conjunction with its partnership with the It Gets Better campaign. While the chips will not be sold in stores, you can go online and make a donation to It Gets Better — the anti-LGBT youth suicide initiative spearheaded by Dan Savage and Terry Miller — through their site, and they’ll send you a bag of chips that are only slightly more artificial than their original, delicious predecessors.

The chips will also be featured at this weekend’s Dallas Pride event. In a statement, the Doritos’s parent company, Frito-Lay, said they wanted to support the campaign, and the LGBT community, “in the boldest, most colorful way possible.”

Doritos is the latest in a long line of private enterprises analyzing market trends and determining that being pro-equality is pretty good business. This, of course, means that it is also the latest in a long line of companies that have driven conservatives to lose. their. minds. over the idea that they’re not in charge of our culture anymore.

As one might expect, the conservative movement isn’t taking the news well:

These guys can reconcile political change as something that Marxist-in-Chief Obama has imposed on them — something that President Trump or Cruz or Carson could fix. But Macy’s, Toys ‘R Us and Doritos? That’s actors in the private sector making free choices. And they’re choosing — almost unanimously — to give up the shrinking hate-based market share in favor of presenting themselves favorably to the rest of the public.

Because, honestly, if you’re mad about Doritos for being against teen suicide, you need to get up off the couch and go outside.


Jon Green graduated from Kenyon College with a B.A. in Political Science and high honors in Political Cognition. He worked as a field organizer for Congressman Tom Perriello in 2010 and a Regional Field Director for President Obama's re-election campaign in 2012. Jon writes on a number of topics, but pays especially close attention to elections, religion and political cognition. Follow him on Twitter at @_Jon_Green, and on Google+. .

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40 Responses to “It only took a couple of hours for Rainbow Doritos to send conservatives into a tizzy”

  1. RepubAnon says:

    Dateline Wingnuttia: More and more cases of starvation are being reported among right-wing bloggers due to the de facto hunger strike resulting from their boycott of Doritos. “It’s all they eat” said one paramedic “their parents call eventually, but as they never leave the basement anyway, the only symptoms of collapse is when the router’s usage logs show inactivity…”

  2. afisher says:

    I wonder if they tweeted using their I-phone? hee hee hee

  3. Sharon Patterson says:

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    —-be……….
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  4. scaper05 says:

    I hope they do boycott.

    The first thing to go will (most likely) be the credit cards.

    Cant use American Express (American Express Company), or VISA (Visa Inc.).

    I don’t need Credit Cards, I can just use cash. It’s easy and convenient to get cash at the bank, or an atm, unless they’re owned/operated by :

    Bank of America, The Bank of New York Mellon Corporation, Barclays, Boston Community Capital, Inc., Capital One Financial Corporation, Citigroup Inc., The Goldman Sachs Group, Inc. —, Wells Fargo & Company, HSBC, Sun Life Financial (U.S.) Services Company, Inc., TD Bank, N.A. /TD Securities (USA) LLC,

    Your cell phone? Guess you can’t hear me now on AT&T (AT&T Inc. ), or Verizon (Verizon Communications Inc). Don’t worry….you can still use Sprint. I just hope you’re not using an iPhone (Apple Inc. ).

    All this keeping track of stuff to boycott is getting tough. Need a vacation?Take a flight to Miami. Now to find a ticket. Boy, it’s going to be tough to search since you can’t use Orbitz (Orbitz Worldwide, Inc.*). It’s going to be even tougher considering you had to get rid of your home Internet provided by Comcast (Comcast Corporation), Cox (Cox Enterprises, Inc.), Cablevision (Cablevision Systems Corporation), or Google Fiber (Google). Also, remember that you can’t fly on :

    Alaska Airlines

    American Airlines Group Inc.

    Delta Air Lines, Inc.

    Horizon Air Industries, Inc.

    JetBlue Airways Corporation

    Southwest Airlines**

    United Air Lines, Inc.

    At least there’s football, right?

    Can’t watch the games on CBS (Viacom Inc.), or on ESPN (The Walt Disney Company* : owns ABC and ESPN). Can’t complain to them over Twitter, or Facebook either……you do still have Internet, right?

    Hey…..it’s not totally hopeless…..

    You can still shop at Wal Mart.

    Find the full list of companies you can boycott at

    http://www.huffingtonpost.com/2015/03/05/marriage-equality-amicus_n_6808260.html

    **https://www.southwest.com/lgbtoutreach/

  5. uiaiuazxcjm says:

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  6. Zorba says:

    I’m sure that Doritos is quaking in its boots over having lost you as a customer.
    You may have wandered into the wrong blog. Just sayin’.

  7. Kelly R Burnett says:

    Lol, I just can’t help laughing at these bigots, tell me, why do theycare, and if the bible is your only reason your a bigoted phony.

  8. BeccaM says:

    Jon’s been putting his finger on it for a while now: Many people don’t seem to realize the difference between privilege and civil rights. As with this now classic example: Equal rights is when any couple — gay or straight, regardless of their religion or lack there of — can apply for an receive a marriage license, with no difference in how they’re treated. Fundamentalist Christian privilege is when they get to decide who can and can’t marry, applying as much of a religious test as THEY feel like applying.

  9. BeccaM says:

    It was merely an idle musing…

  10. BeccaM says:

    You’re very sweet, Karmanot.

  11. 2karmanot says:

    Indeed Mod, sublime snark at its best.

  12. 2karmanot says:

    And rough trade at that!

  13. 2karmanot says:

    Depends on which one Nicho. There is after all the problem of multiple personalities: Father, Son and that Polterghost, who apparently bare-backs and doesn’t use condoms.

  14. 2karmanot says:

    My dear Becca, I could listen to you all day.

  15. 2karmanot says:

    Because they are like, soooo totally cray cray Dommy. :-)

  16. 2karmanot says:

    The only exception to this rule is the double-wides and basement dwellers, who according to the latest polls prefer Cheetos.

  17. 2karmanot says:

    You forgot support of hysterical trolls!

  18. 2karmanot says:

    “flies colors of anti-Christian hate and oppression…” Works for me

  19. Apu Bugolligosh says:

    Hey, Doritos. Since you’re so socially conscious, when are you coming out with special packaging in support of 2nd Amendment rights? Or in support of traditional marriage? Or in support of religious freedom? Or in support of police officers? Or in support of wounded warriors? Or in support of veterans? Or in support of families with loved ones killed by illegal immigrants? I imagine if you get even half an excuse to do it, you’d put one out in support of abortion or even Muslim extremism. Forget you.

  20. Demosthenes says:

    Truly they are descending into insanity. No, not the deal with the chips, but the fact that the GOP doesn’t know that Nacho Cheese Doritos are only purchased by people who are high.

  21. DGT says:

    Do these “Christians” realize that the “lifestyle choice” that Dorito’s is supporting is for LGBT teens not to kill themselves? That’s what the “It Gets Better” campaign is focused on — preventing suicides.

    Of course, many teens consider, or actually commit, suicide because of Christianity — whether it’s their own guilt over not being able to change their sexuality, or their parents’ refusal to accept them based on their religion. So maybe it is anti-Christian, after all.

  22. dommyluc says:

    Oh, those poor, overwhelmed Teabaggers! So sorry that Frito-Lay hurt your delicate fee-fees!

  23. goulo says:

    Please don’t give money to those DD idiots…

  24. goulo says:

    That stupid twitter about “anti-Christian hate and oppression”… Sheesh. The bizarre mental persecution complex contortions these people go through, somehow getting from “I think gay people are people too, with all the rights of the rest of us people” to “I hate and oppress Christians” are amazing.

    Especially when many of the people supportive of equal rights for gay people are themselves Christians. Sheesh.

    It seems like a symptom of bizarre egocentrism, thinking that Everything Is About Them. “Those people support equality for gay people? Clearly They Hate Christians! Why else would they support equality?!”

    Yet oddly enough, those of us who want equal rights never actually cite hatred of Christianity as the reason we support equal rights… and we’d be supporting equality just the same even if Christianity didn’t even exist.

    It’s as if these paranoid persecution nuts see someone e.g. using birth control, or dancing, or whatever, and decide it’s because the person hates Christians. They can’t imagine someone is doing something the Christians don’t like and yet the person has motivations completely unrelated to their attitude toward Christians.

  25. BeccaM says:

    Yeah, well, the less said about him and his repeated abuses of CGI effects to break the laws of physics, the better.

  26. bpollen says:

    There was that one… but that’s another story.

  27. BeccaM says:

    Well, the Wood Elves are a bunch of stuck-up prigs, but even they don’t deserve to burn forever in a lake of fire.

  28. bpollen says:

    And that’s bad, right?

  29. Moderator3 says:

    Oh wow. The moderators see your comments out of context (we need an extra step to look at them in context). You cannot possible imagine my reaction when I first read your comment.

  30. BeccaM says:

    (((…idly considers buying a couple, smearing them with pork grease, and leaving them out in the fields for the local coyote packs to find…)))

  31. BeccaM says:

    There’s this little problem, unfortunately, where a certain Jewish reform movement got all tangled up with a falling empire, a messiah prophesy, and a doomsday cult.

    After the main Gospels of the New Testament, first a guy named Paul came along and decided “To hell with all of that ‘don’t judge others stuff — I wanna JUDGE people. Let’s start with those Roman bastards.” Then when that wasn’t enough, some guy with all the signs of ergotic poisoning then wrote down his apocalypse visions, in which God snaps for the very last time and wipes out all life on Earth.

    So that whole Biblical rainbow promise is like getting to the end of the Lord of the Rings, only instead of Bilbo and Frodo and all the elves sailing off to Valinor, the zombie corpse of Smaug shows up to kill everyone at the Grey Havens docks with fireballs. And then Sauron knits himself back together, recovers the One Ring from the lava of Mount Doom and sets about destroying all of Middle Earth, starting with inflicting lethal syphilis and blood-filled boils on the remaining hobbits. In the very end, Ea is no more and about 99% of the former humanoid inhabitants thereof are all being tortured forever and ever because they weren’t perfect and/or didn’t worship the right god in the right way.

  32. Kevin Lee says:

    I thought that in the Bible, the rainbow was a sign of God’s covenant with all life on Earth — a promise to never destroy all life again.

    I guess that the gays somehow got ownership of the covenant when no one was looking.

    But seriously, if the Old Testament God could make peace with humanity, with all of humanity’s weaknesses and foibles (as exemplified in the comments to any YouTube video), certainly the members of the human race can make peace with each other.

    In a vast cold and dark universe, there is a little speck of an ocean world populated by creatures with ridiculously short lifespans. And improbably, it is here that the only glint of love and compassion in the universe can be found. How marvelous that indeed is.

  33. LasloPratt says:

    Maybe they oughta take it up with God, seeing as how She invented rainbows in the first place…

  34. nicho says:

    If I’m not mistaken, the very first rainbow was created by god. Are they going to boycott him too?

  35. BeccaM says:

    Hey homophobic bigots: #NotAllChristians hate gay people. And stop it already with the bullshit claim that to be Christian means you MUST be allowed to impose your intolerance and hate on everyone you don’t like.

    That ain’t ‘Christian’ in any kind of global sense. It’s just you.

    Seems to me that Jesus guy had way more to say about the sin of judging others than how he felt about people’s sexual preferences and marital outcomes.

  36. judybrowni says:

    By the way, you can buy Duck Dynasty bobble heads at the 99 Cent Only stores.

    No rush, theyve been on the shelves for months.

  37. Jon Green says:

    Yeah, I’d imagine that a lot of these bags of rainbow Doritos are for souvenir purposes only.

  38. Rob DeWalt says:

    If you’re going to boycott the company, do it because this chip is poison-covered poison corn. Good cause. Bad food.

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