Burger King’s amazing gift for Gay Pride (video)

Burger King in San Francisco did a rather amazing thing for Gay Pride this year. They introduced the “Proud Whopper” at one of their main stores in the town.

What is a Proud Whopper? Burger King released a video exploring that very question.

It’s a darn cool video, let alone coming from a major American corporation.

The video shows scenes of people ordering at Burger King, then being asked by the staff if they want a “Proud Whopper.” Confused, the customers ask more about it.

It seems that a Proud Whopper is the same thing as a regular Whopper, but in a different wrapper, a rainbow wrapper in fact. And inside the rainbow wrapper is written: “We are all the same inside.”

burger-king-proud-whopper-wrapper

by-default-2014-07-02-at-5.01 burger-king-proud-whopper-wrapper2

As one woman in the video explains to her friends: “Everyone’s the same on the inside, but it’s just the outside.”

I freaking love this.

Even funnier is Burger King’s employees explaining the new temporary offerings. My award goes to the manager who asked a customer:

“Do you want to go with meat, or without meat? Because we can go both ways.”

But the best part was the end of the video, where they interview some young kids, there with their parents, about what the wrapper means. One young boy reads the wrapper: “We are all the same inside.” Then he explains: “I think this wrapper means that we all have the same rights.”

proud-whopper

“I think this wrapper means that we all have the same rights.”

This little girl rocked too:

burger-king-gaywhopper

“I love my two mommies!”

Seriously, hats off to Burger King. While these kind of things might seem small and self-serving for a corporation to do, it was no so long ago that corporations would touch us (especially in advertising) with a ten-foot pole. These kind of efforts impact the culture, they send a message that we are okay — more than okay — and in their own small, but important way, these end up changing the world.

I’ll leave you with this woman, who was so touched, she cried:

burger-king-gaywhopper-cry

“A burger has never made me cry before.”

As with politicians, I don’t really care terribly much why they help us. I only care that they do.

PS Burger King just tweeted me, in response to the post. Class act.

by default 2014-07-02 at 6.04.07 PM

Here’s the video from Burger King’s YouTube page:


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Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Google+ | LinkedIn. John Aravosis is the editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown (1989); and worked in the US Senate, World Bank, Children's Defense Fund, and as a stringer for the Economist. Frequent TV pundit: O'Reilly Factor, Hardball, World News Tonight, Nightline & Reliable Sources. Bio, .

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  • Bill Perdue is an idiot!

    Ever thought about taking up sky diving without a parachute?

  • 1jetpackangel

    She does kick ass. I’m ashamed that my opinion of her used to be, “Court, boring. Supreme Court, a bunch of old people debating on whether a comma changes the meaning of a whole ruling, SNORE.” Now I find that kind of thing interesting, and I wish I had money to buy that shirt.

  • http://www.rebeccamorn.com/mind BeccaM

    It did make me smile. Thanks.

    Honestly, I am SO going to mourn the day when RBG steps down.

  • 1jetpackangel

    Know what fills me with absolute glee? The day some pacifists go to court for the right to turn away open-carry customers. Every Republican’s head will absolutely explode.

  • 1jetpackangel

    “Let Ruth write her minority dissent, nobody cares.”

    Hopefully this will make you smile.
    http://www.lookhuman.com/design/24817-notorious-r-b-g-type

  • labman57

    Some homophobic knuckle-walkers are demanding that Burger King come up with a “straight burger”.

    Okay, so serve them a frozen patty, but hold the bun — cuz after all, “meat inside a bun” is oh, so gay.

  • Bill_Perdue

    Hi Alpha. Good to see you too. A few Republicans have rebranded most don’t care – they get elected by pandering to bigots, racists, union busters and rightists.

  • Bill_Perdue

    photo 1

    photo 2 Peter Foley, epa

  • Alpha 50327

    Nice to see you over here too, Bill. Only a tweak to your comment, Republicans are not even trying to cover their current bigotry. It’s bigotry that motivates their base.

  • Bill_Perdue

    Everyone is doing the rebranding polka. Obama and other Democrats and Republicans do it to hide their past (and current) bigotry. BK does it to curry favor while they continue to bust unions and pay dirt wages with no bennies.

  • Hue-Man

    TD Bank CEO Ed Clark’s speech to the Economic Club as part of World Pride in Toronto explained TD’s approach to LGBT issues internally and within its customer base. Recommended reading.:

    “When Mr. Clark spoke about LGBT issues in front of every single one of his senior managers in 2005, it was more than just a message that diversity needed to be addressed.

    “Seriously, it was one of those moments in my life when time slowed down,” said Tim Thompson, now TD Asset Management’s COO, who had yet to come out at the time.

    “It was like he was talking to me … I had never heard a business leader ever, ever, talk about me.” http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canadas-banks-take-pride-in-message-of-lgbt-support/article19344921/

    I know there are many who decry the “corporatization” of Pride – I’m not one of them. If corporate leaders consider participating, they need to understand lesbian and gay issues generally and in their markets. Not only will they understand their employees and customers better, they’ll talk to other CEOs, etc. etc.

    BTW, WorldPride and Pride Toronto corporate sponsors:
    Platinum Partner: TD
    Gold sponsors: Bud Light, Barefoot Wine and Bubbly, Hilton Hotels, Smart, OLG (Ontario Lotteries)
    Silver sponsors: Molson Canadian, Pfizer, Air Canada, Stoli, Palm Bay
    Bronze sponsors: Trojan, The Home Depot, Loblaws at Maple Leaf Gardens, Winners, Telus

  • goulo

    Always good to see that kind of ad.

    PS: “it was no so long ago that corporations would touch us” has confusing typos — you mean “it was NOT so long ago that corporations WOULDN’T touch us”.

  • The_Fixer

    No, your tin foil is not getting too tight :)

    I think this is going to backfire on them, and I think that they’re too arrogant and dumb to see that. Oh sure, they all have Catholic tendencies, but what happens when the Protestants of various stripes want theirs, too?

    Yeah, I know what the right wing is up to. State by state, get the legislatures (via ALEC) and then the governorships. Get the right-wing nut job judges appointed. Gerrymander the House to the point of hopeless Red. Get the Senate and Presidency, and they’re off to the races. I also know that they’re cranking out tons of lawyers from places like Liberty “University” with the hope that they’ll wind up as judges.

    Problem is, as you know, they are going to have another war when it comes to which Christian sect is codified as the Christian equivalent of Sharia law in this new theocracy? Because that’s what a move toward a theocracy will result in – a giant fight as to who’s ‘right”.

    I think that they’re remarkably stupid to move away from a secular government. I’d be delighted if Scalia was struck by lightning on the golf course and passed from this earth. The symbolism of such an event would be wonderful and truly perplex the faithful. Of course, it would be better if it happened when there was someone other than a Right-Winger or “Centrist” as President.

  • http://www.rebeccamorn.com/mind BeccaM

    I actually don’t think Scalia, Alito, Thomas, and Roberts are dim or incapable of seeing the obvious. I think what we have now — and have had since the late 1990s — is a court packed with justices who decide what they want their ruling to accomplish, and then direct their clerks to come up with whatever convoluted and contradictory legal reasoning is needed to reach that predetermined ruling.

    In a way, it’s not unlike the homophobes constantly trying on new legal rationales to justify banning same-sex marriage. They have their desired result: Gay people with no rights, no families, and vulnerable to oppression. So they work backwards from there and try to come up with reasons as to why it makes sense. Hence the procreation argument. And the ‘promoting hetero families’ argument. And the ‘gays harm kids merely by existing’ argument. They can’t be honest and admit the reason is truly “We hate gay people and want them to suffer,” nor that that’s their only actual reason. Everything else is just trying to dress it up in religion or tradition or pretzel-logic legalisms.

    In the Hobby Lobby case, the majority justices wanted to make it okay for an employer to penalize women for a certain set of medical treatments. (Target: Women. Check. Treatments to be withheld: Those which advanced women’s freedoms more than anything else in the last 2000 years, namely control over reproduction. Check.)

    That was their goal — as well as to advance the notion that (…shhhh! Christian-only) religious beliefs could trump laws and regulations. Thus setting the stage for theocratically-based libertarian-style capitalism.

    Their very plan is to set up the courts (with loads of fundamentalist judges) to decide whose beliefs qualify as okay for legal exemptions and whose don’t. And if you think my tin foil is getting a mite bit tight, just remember how many and which of the justices are Opus Dei adherents…

  • The_Fixer

    Oh, do you have to use a macbook? I only have a PC, and I would hate to miss out on this opportunity! Would an HP Notebook computer work? Can I use my desktop PC?

    How much do you want me to send you for “Registration” and “Training”? I would be happy to send you my life savings as I have always wanted a 6 month-old Jaguar.

    Claudine, I can’t wait to start working with your Aunty Allison, and I can’t wait to see her Jaguar!

  • The_Fixer

    I agree, that’s a feel-good video. I do think it will be marketing-neutral, but will generate some good will among us and our allies.

    I also read that article you linked to. This dunderheaded decision on the part of the Supreme Court was certain to generate this kind of thing, and will generate more crap like this.

    This is going to be addressed one way or another – courts or legislatively. It has opened up a Pandora’s box of problems, and it was clearly in violation of the separation clause because it clearly favors one religious sect over others. Even the ruling itself contains contradictory wording and concepts. I can’t wait until the Jehova’s Witnesses, Christian Scientists, Scientologists, and any other religion brings suit looking for an exemption for their specific beliefs and how the court will justify denying one while giving a free pass to another.

    I am just horrified that we have people like Scalia, Alito, Thomas and Roberts on the court. How can a group of people be so educated and yet be so very incapable of seeing the obvious?

    It reminds me of the line in a Monty Python sketch “They’ve made me a judge because I’m too old and feeble-minded to do anything else.”

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  • pricknick

    Thanks John.
    One of many feel good moments of the day.

  • Indigo

    Just last night, I saw a commercial about using an online hotel reservation system, a gay male couple was talking about where to go and where to stay and what to you do when you get there and that the was the commercial. It felt like conversations I’ve had about when we’re going to P’town ,where to stay and all that . . . I was amazed!

  • emjayay

    This may have come from the advertising agency or marketing section, which have always had a lot of gay people in them. But of course we are seeing a lot of versions of this kind of thing lately. This was just a new idea.

    Of course in Yahoo! News – I think or some non-gay source – most the comments were of the “I’ll never eat there again, I’m only going to anti-gay Chik Fil A” type, and many a lot worse.

    We live in a country with a lot of ignorant people.

  • emjayay

    It was only for three days at a location on the parade route in San Francisco, as far as I know.

  • S1AMER

    And why is being a segment of society to which corporations direct marketing pitches a bad thing?

    We’re yet another marketing demographic group. That’s serious progress — not the most desirable kind, of course, but most definitely progress in a capitalist consumerist society.

  • AndyinChicago

    I feel like an awful cynic being the first person to say this, but I don’t trust this. We’ve reached a point where the majority of Americans are pro-gay marriage, and if you’re at that point, you’re probably pro-gay people in general. It’s not risky to do a campaign like this anymore, and LGBT people and their supporters are a good demographic to target economically. The Pride burger is only being sold in select markets where it’s not a risk to do this either. I don’t feel I’m being exploited, but I feel that this is more of a marketing stunt than a sign of real support.

  • S1AMER

    Major kudos to Burger King on this one. Somebody fairly high up said, “Hey, let’s do something creative for pride this year” and “hey, underlings, give me some ideas.” And then somebody thought up the notion of the “Proud Whopper” and somebody created the materials and trained the workers to play their parts. And then somebody filmed the store and the customers and edited the film into what we can see and enjoy now. Multiple people were involved, and Burger King put some money into the whole project.

    In other words, this was not a piddling throwaway effort. Thanks, BK!

  • jixter

    Thanks, John. I never go there, so I wouldn’t have known about this if you hadn’t told me.

  • http://AMERICAblog.com/ John Aravosis

    Sorry, it’s there now!

  • http://AMERICAblog.com/ John Aravosis

    LOL I forgot! It’s there now :)

  • Crazy8

    It would be nice to see the video.

  • http://www.rebeccamorn.com/mind BeccaM

    Thanks for this, John, I needed it. I don’t eat fast food (well, almost never…), but it’s good to see this.

    Because in the wake of the Hobby Lobby decision, OF COURSE the Fundie-bigots have moved on to their next humble request demand to allow their religious beliefs to override laws and regulations.

    This week, in the Hobby Lobby case, the Supreme Court ruled that a religious employer could not be required to provide employees with certain types of contraception. That decision is beginning to reverberate: A group of faith leaders is urging the Obama administration to include a religious exemption in a forthcoming LGBT anti-discrimination action.

    Their call, in a letter sent to the White House Tuesday, attempts to capitalize on the Supreme Court case by arguing that it shows the administration must show more deference to the prerogatives of religion.

    “We are asking that an extension of protection for one group not come at the expense of faith communities whose religious identity and beliefs motivate them to serve those in need,” the letter states.

    Translation; “We hateses gays and lesbians and everybody else who won’t pretend they’re heterosexual and gender conformant! You haves to letses us, yesssss, gollum!”

  • Heather

    I’m crying already! Where is the video, John?

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