Burger King in San Francisco did a rather amazing thing for Gay Pride this year. They introduced the “Proud Whopper” at one of their main stores in the town.
What is a Proud Whopper? Burger King released a video exploring that very question.
It’s a darn cool video, let alone coming from a major American corporation.
The video shows scenes of people ordering at Burger King, then being asked by the staff if they want a “Proud Whopper.” Confused, the customers ask more about it.
It seems that a Proud Whopper is the same thing as a regular Whopper, but in a different wrapper, a rainbow wrapper in fact. And inside the rainbow wrapper is written: “We are all the same inside.”
As one woman in the video explains to her friends: “Everyone’s the same on the inside, but it’s just the outside.”
I freaking love this.
Even funnier is Burger King’s employees explaining the new temporary offerings. My award goes to the manager who asked a customer:
“Do you want to go with meat, or without meat? Because we can go both ways.”
But the best part was the end of the video, where they interview some young kids, there with their parents, about what the wrapper means. One young boy reads the wrapper: “We are all the same inside.” Then he explains: “I think this wrapper means that we all have the same rights.”
This little girl rocked too:
Seriously, hats off to Burger King. While these kind of things might seem small and self-serving for a corporation to do, it was no so long ago that corporations would touch us (especially in advertising) with a ten-foot pole. These kind of efforts impact the culture, they send a message that we are okay — more than okay — and in their own small, but important way, these end up changing the world.
I’ll leave you with this woman, who was so touched, she cried:
As with politicians, I don’t really care terribly much why they help us. I only care that they do.
PS Burger King just tweeted me, in response to the post. Class act.
Here’s the video from Burger King’s YouTube page: