In-your-face video from Bloomberg’s new gun-violence group Everytown

Former NYC Mayor Michael Bloomberg is an avid gun control advocate who puts his money where his mouth is. And he’s doing it again.

Bloomberg just announced the formation of a new group called Everytown for Gun Safety. The group will spend $50 million on in-your-face advocacy against gun violence between now and the 2014 midterm elections.

A number of the new stories about Everytown are noting that the NRA spends about $20 million per year on political activities. And they’re rather vicious. Bloomberg’s intent is to be just as hard-nosed in response.  They’re particularly looking at going after moms. Which is clear from their first video, below.

bloomberg-everytown-gun-control

I’ve always said that I have two models, mentor-movements really, for my advocacy work: The NRA, and AIPAC.

When I worked on the Hill, both groups knew how to sow fear in the halls of Congress.  It’s what other should aspire to.  It’s what gay rights advocacy, the ones on the ground, aspire to.  And it’s what the anti-gun-violence movement should do as well.

This video is a good first step.


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  • Fvck FedGov

    Because these people reason in circles, love being slaves to the government and have become addicted to their rations of slavery.

    So, when government shills tell them, unicorns eat rainbows and poop butterflies they all line up for their free bread and the circus.

    When the unicorns never show up the slaves are told it is because the unicorn has become extinct and that government must tax them more to pay for the crime of killing the unicorn, again the people line up for their free bread and the circus.

    The pro-government mules are good for one thing, target practice.

  • Robert

    Why is it when someone runs someone else over with a car, they blame the operator of the vehicle or when someone stabs someone else with a knife or screwdriver or an ice pick, they blame the person with said items, or when someone blows up a bunch of people with a pressure cooker they blame the perpetrators but when someone shoots someone else with a gun, they blame the gun?

  • Justin Leverett

    you want every child shooting guns at an early age? Is this in case they get picked for the Hunger Games? Give me a break. Take them to a playground, not target shooting.

  • mirror

    Politically, it isn’t aimed at the gun owners, but their spouses and neighbors who stand by imagining everything is fine, or none of their business. Then when someone gets killed or injured, they feel powerless and go into denial. I never thought to ask about the gun status of houses my kid played at, but I should have. Even police officers sometimes leave guns lying around…

  • Phil Spomer

    Every mother (and father) should teach her child to safely handle and shoot guns at an early age. Your child should not find guns mysterious, but familiar. Tell them that if they are ever curious, you are happy to show them the guns or take them target shooting.

  • 4th Turning

    It’s long, long drive from Vermont to Texas.
    What does a multi-fatality fertilizer explosion have to do with multi-fatality gun violence you ask…
    Conscience wake-up calls for the “greater” good aren’t getting much traction on any issue.

    A year ago today, a deadly blast tore through the small community of West, Texas, killing 15 people and injuring hundreds. Homes and schools were destroyed.

    http://hereandnow.wbur.org/2014/04/17/prevent-fertilizer-explosion

  • emjayay

    Ok, sure, some. But they already have their guns locked up. In real life, kids who get into guns probably were on a mission to find it, or it was somewhere obvious, not stumbled over. Like the little 5 year or so old kid who shot someone with a gun propped up by the kitchen door. Or the kid who shot his friend showing off his father’s gun. These are probably representative of the real accidents. Plus of course mostly Dick Cheney style shooting hunting partners in the face or some adult shooting themselves in the foot or something.

    And again, where is anyone going to see this? Maybe a 30 second spot version placed on So You Think You Can Dance, which would be four times shorter and be a whole different thing. And one way or another, it’s an obviously contrived manipulative fictional melodrama. I think there are probably a lot better ways to accomplish the goal.

  • GeorgeMokray

    Fear is a motivator that goes only so far. It also increases the existing culture of fear. There has to be some promotion of positive values to balance it out. How do you move people to kindness and at least a modicum of communitarian care? We need that too or we are as bad as the NRA and AIPAC.

  • Silver_Witch

    I watched the entire thing emjayay….parents might watch to the end….hoping it turns out okay.

  • Silver_Witch

    As a Mother – I can say that all I thought was No, no, no,….oh noooooooo.

    It might work.

  • SL Abrin

    Bloomberg has a personal vendetta against the NRA. I wish him amazing success in his quest for vengeance.

  • 4th Turning

    From Canada.

    He had a goal of becoming a physical education teacher. However, in October 1991, Hehr was shot as a bystander in a drive-by shooting and became a quadriplegic.

    wikipedia.org/wiki/Kent_Hehr#cite_note-edge-3

  • 4th Turning

    This post feels closely related in many respects to yesterday’s and may likely end in another
    soapbox about what to do with that unsightly billionaire goiter on our collective necks.
    But before we get there, to sort of quote Rod-there is always another dimension…

    “So, as the rich and famous, including Ted Turner and Warren Buffett, looked on, a scruffy, unassuming guy who grew up playing hockey (“badly”) in Montreal and pumping gas in Toronto offered some tips. Jeffrey Skoll is a dot-com legend – perhaps less famous for being rich than for how he got that way. As past president of eBay Inc., and its first full-time employee, he became a billionaire when the iconic online auction house went public in 1998, leaving three years later to put his new fortune – and creative energy – to good use.

    He was at the Bacara not to discuss traditional philanthropy (billionaires know how to write cheques), but to outline something much more challenging: “impact investing” – channelling funds into projects that yield a tangible social benefit as well as financial returns.”

    http://www.theglobeandmail.com/news/national/meet-the-canadian-billionaire-whos-giving-it-all-away/article4209888/

  • Yalma Cuder-Zicci

    Believe it or not, there are non-wingnuts who own guns, and non-wingnuts who need to be reminded not to be casual about how they are kept. The intended audience here is everyone.

  • emjayay

    Who is going to watch something 1:39 long, and where? The intended audience has an attention span of a quarter of that. And I don’t see a contrived melodrama as being very effective anyway.
    I’m not Don Draper, but I think there must be much better approaches than this. And when the wingnuts associate the name of an organization with New York City Jewish plutocrat Bloomberg it’s game over anyway.

  • Yalma Cuder-Zicci

    It may make people think more and save lives, and I applaud Bloomberg and Everytown for trying to make a difference. One Christmas I was back in SC visiting my family. My niece’s two little boys came over and, of course, immediately went to the toy chest in the living room. Pretty soon, the 5 year old was waving a rifle around, a real, loaded rifle my 20 year old nephew had left PROPPED AGAINST THE TOY CHEST. Many gun deaths and accidents are due to carelessness in storage and casualness about not using a safety device. So again, good on Bloomberg and Everytown.

  • Indigo

    It’s a start.

  • http://heimaey.us/ heimaey

    Thanks Bloomberg. Maybe now that your term’s over you can focus on affordable housing for the middle class and not just filling your pockets with money from luxury high rise deals. Those buildings remain mostly empty throughout the year so perhaps you can collaborate with our new do-nothing mayor on some sort of squatter’s right project as the middle class shrinks to almost nothing they will need *some* sort of roof over their head.

  • TheOriginalLiz

    “government of the people, by the people, for the people” is just a vague memory.

  • cole3244

    its too bad you have to be a billionaire and responsible to make a difference today. our oligarchy is fully functioning now.

  • goulo

    Combined with a severe case of magical thinking that “even though this happens to some other people, it certainly couldn’t happen to me”.

  • TheOriginalLiz

    The people who this is aimed at won’t get it.

    It’s not that they don’t know there is a problem, it’s a severe case of “you’re not the boss of me” tantrum syndrome, not realizing they’ve been sold a bill of goods by the NRA

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