In-your-face video from Bloomberg’s new gun-violence group Everytown

Former NYC Mayor Michael Bloomberg is an avid gun control advocate who puts his money where his mouth is. And he’s doing it again.

Bloomberg just announced the formation of a new group called Everytown for Gun Safety. The group will spend $50 million on in-your-face advocacy against gun violence between now and the 2014 midterm elections.

A number of the new stories about Everytown are noting that the NRA spends about $20 million per year on political activities. And they’re rather vicious. Bloomberg’s intent is to be just as hard-nosed in response.  They’re particularly looking at going after moms. Which is clear from their first video, below.

bloomberg-everytown-gun-control

I’ve always said that I have two models, mentor-movements really, for my advocacy work: The NRA, and AIPAC.

When I worked on the Hill, both groups knew how to sow fear in the halls of Congress.  It’s what other should aspire to.  It’s what gay rights advocacy, the ones on the ground, aspire to.  And it’s what the anti-gun-violence movement should do as well.

This video is a good first step.


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Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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