Coke re-airs “that” commercial during the Olympics, while Jon Stewart weighs in

During the Olympics opening ceremony, Coca-Cola re-aired its “controversial” pro-diversity ad, featuring the song “America the Beautiful” sung in various languages, to signify the patchwork that is America.

I wrote about this last week when Coke first aired its ad during the Super Bowl.

Conservatives lost their minds over it, convinced the ad was part of a larger conspiracy to promote Democratic immigration reform proposals to Congress (seriously).

Jon Stewart weighed in on this a few days ago, and I missed it.  Here’s what Stewart had to say:

How much more American assimilation can they have? Maybe if they were open-carrying a gun shaped like Jesus, while using a bald-eagle strap-on to f*** an apple pie, but for God sakes, what else?

jon-stewart-coke

The rest of the Daily Show segment is below, enjoy.  And don’t miss the funny parody of the ad, showing the languages that didn’t make Coke’s final cut, including Dothraki and Klingon.


(I’m told that in order to better see my Facebook posts in your feed, you need to “follow” me.)


Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Google+ | LinkedIn. John Aravosis is the editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown (1989); and worked in the US Senate, World Bank, Children's Defense Fund, and as a stringer for the Economist. Frequent TV pundit: O'Reilly Factor, Hardball, World News Tonight, Nightline & Reliable Sources. Bio, .

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  • scott

    Went to a recent baseball game and folks stood, crossed their hearts, saluted for “America the Beautiful.” I did not. Did I miss the day Congress passed legislation making this our National Anthem?

  • luzzjl524

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  • http://buddybest.tripod.com/index.html BuddyNovinski

    Taim go brea anois!

  • http://adgitadiaries.com/ karmanot

    Opps correction: Because it was an Obot.

  • http://adgitadiaries.com/ karmanot

    “I think the Democrats need to learn how to message” Why did the chicken cross the road into oncoming traffic? Because it was a Democrat.

  • http://adgitadiaries.com/ karmanot

    I’m still waiting for the Tower of Babel Chick Filet E special, with an extra side of Jesus mayo.

  • http://adgitadiaries.com/ karmanot

    Taking the path of big tobacco.

  • http://adgitadiaries.com/ karmanot

    blood

  • http://adgitadiaries.com/ karmanot

    Erin Go Brah laddie!

  • http://buddybest.tripod.com/index.html BuddyNovinski

    Oh, and just one more note: the Irish-Americxan should be singing in Irish Gaelic. It is the official language of Ireland, with English second, but it is quite difficult to learn, about as far away from English as modern Greek. I am still struggling with lenition and eclipsis and the difference between them on nouns and adjectives, but I am determined to get some mastery over it.

  • http://buddybest.tripod.com/index.html BuddyNovinski

    My father’s mother did not speak English for 50 years after migrating here in 1907. When my mother married my father and came to live with him, his mother was finally forced to learn English. Once of the tragedies of my father’s early death was he did not have the chance to teach me Polish, of which I have only a smattering, but can pronounce nearly correctly. As John knows, this country has gone too far the other way. We should think that being a polyglot is quite natural and necessary for the world economy. All our governemental documents are in English, so I find it silly to insist that we make it an official language. English should be only the common language of the United States. It should be necessary to participate in our society, but not necessarily the only language.
    As for Coca-Cola, I used to drink that stuff before I cut down on sugar. Nearly forty years later, I’ve long given up soda and candy as too toxic for me. So my argument against it, like some of the commenters in this forum, is merely the product, not the advertisement. Besides, shouldn’t “American the Beautiful” be sung in Amerind languages for it to be native American? What would it sound like in Cherokee, Apache, Pequot…?

  • Baal

    What are they going to drink when they choke on one of their Jesus-approved chicken sandwiches?

  • MyrddinWilt

    And for the encore, Coke reprised their old classic ad ‘like to buy the world a coke’

    CAPTION: A Special Message To The Tea-Party

    We’d like you all to kindly go sit on it and spin
    We think you have some bad ideas about what is a sin
    We don’t give a damn
    About what you think
    All you do is to hate
    Go see a shrink

  • judybrowni

    On my father’s side, we had as ancestors wealthy Dutch farmers in New York State, well before those Johnny-Come-Lately Britishers showed up.

    So, if you’re not singing America the Beautiful in Dutch, I declare you unAmerican!

  • http://franciscastewart.blogspot.co.uk/ Francisca Stewart

    Yes, let’s all focus on the important matters, like whether the song should or should not be sung in different languages. what a complete waste of time. Of course it shouldn’t matter, we all know the implications of the song, no one’s trying to take anything away from anyone else by singing it in different languages. Are we so greedy that we can’t even share a song? Kindergarteners have better sharing skills than us. And we all know, those crazy conservatives included, that there was no offense meant by the Coke commercial. Come on guys, can’t we all stop being so exhausting about everything and sometimes take things at face value? Why must we eke out unnecessary assumptions from a Coke commercial? Ridiculous, let’s focus on real news.
    http://www.huffingtonpost.co.uk/francisca-stewart/
    http://franciscastewart.blogspot.co.uk/

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  • chris10858

    Well, I read my Bible and if English was good enough for Jesus and His Disciples, its good enough for me! LOL

    Im sure when the ad showed the cute Native American children running/playing in the desert, they saw “dark people in the desert smuggling into our country! Damn you, Obama!” LOL

    I think the ad was great and as a grandchild of a Cherokee/Shawnee indian myself, kudos that Coke included a native american language.

  • pappyvet

    A chess move played brilliantly. Takes our attention from their non-stance in Russia to promote…….diversity !? Keep flipping those quarters in the machine folks , that is all they really want.

  • http://adgitadiaries.com/ karmanot

    Or Igpay Latine

  • chris10858

    I think you hit the nail right on its racist head. The Republican party’s base is comprised of a lot of Christians. I think the Democrats need to learn how to message to them and call out Republican ideologies that run counter to biblical teachings. Democrats tend to shy away from publicly espousing or tying in their belief systems to biblically-based social justice yet I think that can be the key to neutralizing so many Republicans chances of winning.

    The majority of Christian conservatives just lump all progressives/liberals as “godless heathens” even though the most atheist amongst us probably agrees with many social justice tenets of Christian doctrine.

    At the very least, we need to confront and challenge Republican candidates in debates and other public venues that their profession of Christian faith and their political ideologies do not align. This could serve to at least dissuade some conservative voters from showing up at the polls or voting straight Republican down the electoral ballot. In states like Florida, a few hundred or thousand votes can sway a presidential election.

  • http://adgitadiaries.com/ karmanot

    rotfl!!

  • chris10858

    Preach it, Becca! :) As a very libbral Christian, I find it disgusting that so many Christian conservatives have such an obsession with the English language. Honestly, it borders on idolotry (to use a religious term). They do realize that the Bible wasnt written in English, right? LOL

    The good thing to come from this is that while they jump up and down screaming their xenophobic rants, it only serves to isolate them further and further away from more reasonable conservatives, younger voters, and our increasingly minority citizenry.

    Watch “Alabama’s Tim James Wants English Only Driver License Exams” on YouTube
    https://www.youtube.com/watch?v=eEPh_KlTyII&feature=youtube_gdata_player

  • http://musephotos.wordpress.com/ GarySFBCN

    No, it is an insidious ad, attempting to entice non-whites to drink more of their product because affluent whites are drinking less soda:

    “Coca-Cola knew exactly what it was doing with
    this commercial. It knew it would inflame white conservatives, but,
    more importantly, it knew the commercial would align Coke with Latinos
    and other quickly-growing groups in the United States.
    So Coke expands its market share and promotes its product while
    endorsing a vision of a diverse, multi-cultural America. What’s the
    harm?

    Unfortunately, the harm lands squarely on the bodies of
    kids and families with few resources. Educated, affluent white Americans
    are drinking less soda than they were a few years ago, and soft drink
    makers now rely largely on “heavy users” – those who drink several sodas
    every day – to keep their businesses booming. Heavy users tend to be in
    lower-income areas – places New Orleans, Louisiana and Rome, Georgia.
    Coke is trying to expand that model. Long dominant in Latin America –
    that region is Coke’s second-largest market – the company has been
    trying to capture the Latino market in the United States through target
    marketing.”

    More here:

    http://www.theguardian.com/commentisfree/2014/feb/03/coca-cola-america-is-beautiful-ad

  • http://www.rebeccamorn.com/mind BeccaM

    Or as they might put it: “Egzisting — ur doin it rong!!!!1!”

  • Monophylos Fortikos

    You know what pisses me off the most about the antics of these modern-day Know-Nothings? They claim to be keepers of a flame–indeed, they claim to be the only keepers of this flame–of an equalizing idea that should render meaningless all arbitrary boundaries of language and nationality. They claim to hold in their hearts, as no other people have ever held or can possibly hope to hold, the belief in a single and unifying Creator who regards us all as His brothers and sisters. Surely, in the face of that preternaturally determined equality, trivial distinctions about language and race should mean absolutely nothing? Sure patriotism itself should seem a paltry virtue in comparison to reverence of God? Nations comes and go while God is eternal–isn’t he?

    Except that’s not how it works at all, of course. The American right-wing God does not supervene ephemeral social boundaries, He enforces them. He’s not the Lord of the exclusive club; really He’s just the bouncer.

  • http://www.americablog.com/ Naja pallida

    One of the languages in the commercial is Keres, the language of some of the Pueblo people in New Mexico.

  • http://www.rebeccamorn.com/mind BeccaM

    ‘White fundamentalist Christian’ actually. Protestants are too liberal for them.

  • http://www.rebeccamorn.com/mind BeccaM

    The most outrageous thing of all is there are Americans who are outraged by the ad.

    It’d be one thing if people simply didn’t like it, due to the schmaltz and jingoism factor, the appeal to patriotism to sell a brand of soft drink. I personally am annoyed that naked patriotism is being used in the service of capitalism.

    But to be outraged takes energy and commitment. Plus as we’ve learned, it takes a willingness to be outraged for reasons that expose one’s ignorance and xenophobic bigotry for all the world to see.

    So many were caught out asserting wrongly that ‘America the Beautiful’ is the country’s national anthem (then to cover it up, some try to claim there is such a thing as an ‘unofficial’ anthem). Even more charged without evidence that the singers weren’t Americans and somehow it was the height of disrespect for foreigners and immigrants to be shown singing the song, that it was some kind of indication of a lack of total assimilation (as if that’s a manifestly bad thing) — when in fact all of the singers are citizens (many born here) and all of them speak English perfectly, as shown on the Coke website.

    I think we know the xenophobes definition of America’s ‘melting pot': The only acceptable result is bland vanilla-colored flag-waving pudding, and the only ‘flavor’ permitted is an amalgam of white skin, Anglo-Saxon origins, and fundamentalist Christian faith, seasoned heavily with proudly embraced ignorance and intolerance.

    We witnessed unfounded assertions that speaking any language other than English would ‘divide’ the country and tear it apart, even though during the only civil war experienced here, both sides spoke the same language. Moreover, the assertion was repeatedly made without a single concrete example of a country torn apart by a difference in language alone; in fact, last I checked, a nation north of the U.S. seems to be continuing to hold together despite full recognition of two languages.

    In fact, the loudest calls for secession in America over the last few decades have come from those who speak English (well, try to anyway) and paradoxically demand it be made the mandatory national language. So who exactly is seeking to divide the country? I can’t think of a more blatant example than these increasingly strident demands and threats to secede.

    Then of course we have the appeals to the primacy of the English language from swarms of xenophobes whose level of outrage is inversely proportional to their ability to write a coherent remark. Oh yes, they love English so much they’ll defend utterly the right to force others to speak (or sing) no other language but English in public, but can’t be bothered to have learned grammar, punctuation, homonyms, spelling or even the proper sentence construction themselves.

    Well, as I’m fond of saying, I do appreciate it when the ignorant bigots identify themselves so clearly.

  • Monophylos Fortikos

    You’ve got a point there. It’s some measure of the current state of the American right wing that they’re chiefly defined by what they like but by what they hate, by what issues cause the rightists to flip their collective lids. That catalogue of hot-button issues is actually not very great. In order of descending importance I’d say it ran thus:

    1. Anything a Democrat proposes is evil.
    2. The wrong sort of sex is evil.
    3. Social welfare of any sort is evil.
    4. Acknowledging that not all Americans are white Protestants is evil.
    5. Misc.

  • Lawerence Collins

    Yet these are the same, demonic, soulless sociopathic, Rethuglican zombie sheeple, that came un fcuking glued when MSNBC, rightfully said they have issue with the new Cheerios ad!

  • Monophylos Fortikos

    Which George? Georges I and II certainly spoke better German than English but what of George III, who was born in England, educated in England, and never so much as visited Hanover during his life?

    EDIT: Oh, wow, I didn’t even know that George II’s first language was French. English came in third place.

  • rudolf schnaubelt

    George Hanover spoke German.

  • http://heimaey.us/ heimaey

    You’re thinking of Navajo. I didn’t hear it, but it may very well be in the commercial.

  • Nylund

    One of the languages in the commercial is a native language. If I’m not mistaken, it’s native to the American southwest, I think New Mexico.

  • Nylund

    If yer gonna live in America, goshdarnit, you better learn to speak the language of the monarch that we rebelled against hundreds of years ago.

  • S1AMER

    Nope. Real Muricans don’t speak Cherokee or Navajo, only English, the language of Jesus.

  • S1AMER

    I really and truly liked the Coke ad.

    But, politically speaking, I also like how conservatives lost it, ’cause that reminds so many people of just how narrow the GOP is.

  • cole3244

    jon can show intolerance towards the bigots with a wink and a smile better than most.

    one could argue that not knowing that our natl anthem is not america the beautiful (although it should be) disqualifies you to criticize anyone for singing any song in language language of choice.

    bigots be gone you don’t deserve to be called americans and have little right to criticize real patriots.

  • http://heimaey.us/ heimaey

    What if they sang it in Cherokee and Navajo?

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