Budweiser has pulled out of the 2014 Winter Olympics in Sochi, Russia, citting terrorism concerns.
The beer company apparently hosts a traditional huge beer bash at the Olympics.
But this year, TMZ reports, the company got cold feet because of the ever-increasing terror warnings about Sochi.
A US Senator, who sits on the Senate Intelligence Committee, also warned Americans to stay away, and the State Department issued a travel alert last month warning about terror, and other problems, at Sochi.
And new threats are coming every day, including one now about exploding toothpaste aboard flights to Russia.
It’s also entirely possibly that Budweiser, while not an official Olympic sponsor, simply no longer wanted its brand associated with an Olympics that’s increasingly being tied to Russia’s oppressive crackdown on human rights.
Coca-Cola, an official Olympic sponsor, has been facing blistering criticism for Olympic security forces, emblazoned with Coke’s logo, detaining a gay dissident for waving a rainbow flag, then turning the gay human rights activist over to the Russian police for further questioning at headquarters.
Coke didn’t do itself any favors when it subsequently issued a statement defending the Russian arrest of the human rights dissident.
Though maybe Bud’s cold feet came at the hands of company execs who simply weren’t too thrilled at the notion of being filmed while showering in their spy-cam-riddled Sochi Olympic hotel bathrooms.