Wendy’s hilarious 1985 Soviet TV commercial (video)

I think I’d posted this before, but with Russia all the news of late, and all of it bad news, as Vladimir Putin brings Russia back to the 1980s, or worse 1880s, it seemed time.

This is the iconic Wendy’s commercial from 1985.


You have to remember that 1985 was the height of the Cold War Reagan era. We were not friends with Russia, to put it nicely. And things in Russia weren’t going terribly well. The economy was backwards. TVs, for example, had a tendency to explode.  And people would give an arm and a leg to get their hands on Levi’s jeans, or Marlboro cigarettes – they just didn’t have those kind of “luxuries” available.

Actually, it’s funny re-watching this commercial now, almost 30 years later. I finally got the joke about “evening wear.” She’s carrying a flashlight because they had no electricity!

It was a vicious, and rather hysterical, commercial. A definite period piece.

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Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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  • The way she’s holding it like a bouquet, or a queen’s scepter.

  • :-)

  • Silver_Witch

    Now you….don’t make me giggle at this…I was trying so hard to be serious. The USA sweater would improve the look!

  • True S_W, but just think how chic black-marketed copied of the USA sweaters will accessorize burlap sacks, feed bags and twine belts.

  • I like the idea that history is a matter of taste—-well done sir, well done.

  • Moose and Squirrel went into hiding during fashion fur month. But their friend Thumper got nailed.

  • Yep

  • dcinsider

    One of my favorite commercials of all time.

  • Silver_Witch

    Kind of reminds me of how sad I was when it first aired…that we could make fun of people who were suffering because their political system was oppressing them. Still makes me sad….wonder if we will still be giggling at others 100 years from now.

  • Indigo

    Je me souviens.

  • ariesmatt

    Almost remembered it correctly. Forgot about “day vere.” :o)

  • ariesmatt

    Don’t even have to watch it. Remember it from when it aired on TV. Svwim vere. Evening vere… Like it was yesterday. Love it.

  • eahopp

    When commercials were entertaining…. :)

  • I loved this commercial. I don’t know why but the flashlight cracks me up.

  • usagi
  • Was weird when I counted in my head that it was 30 years ago. Yikes.

  • usagi

    Thanks for taking me back to those carefree days of my–youth… like elementary school.
    Totally K-6.
    Not like undergraduate years or something at all. Nope.
    The 80s. Those were like 10 years ago, right? Crap…

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