How do you market a book, and how do you do it with a video?
This video trailer for a new chocolate recipe book by the Mast Brothers is pure genius. It’s fun, inventive, goofy, interesting, and shows you just enough chocolate food to make you want to know more. (And yes, we do get a portion of the proceeds if you buy the book via that link.)
Yeah, it’s a tad too long, but it’s awfully inspired, and well done. And it got me wanting to buy the book. Seriously, I’m going to read into it later today, but am thinking of getting it. I LOVE baking, and chocolate goes without saying.