Barilla CEO makes video apologizing to gays, for 4th time. Barilla supporters go bonkers.

Barilla pasta empire CEO, Guido Barilla, released a video today apologizing again to the gay community for saying the other day, among other things, that he would never put a gay family in an ad for his pasta because the Barilla company likes “traditional families.”

Barilla went on to explain that while he’s favorable to gay marriage, he doesn’t thinks gays should adopt, and is concerned that gay families somehow undermine the woman’s role in the family (presumably, the kitchen).  Barilla concluded by saying that if gays weren’t happy with what he was saying, they could go buy someone else’s pasta.

“Non faremo pubblicità con omosessuali, perché a noi piace la famiglia tradizionale. Se i gay non sono d’accordo, possono sempre mangiare la pasta di un’altra marca. Tutti sono liberi di fare ciò che vogliono purché non infastidiscano gli altri”.

“We won’t include gays in our ads, because we like the traditional family. If gays don’t like it, they can always eat another brand of pasta. Everyone is free to do what they want, provided it doesn’t bother anyone else.”

After his comments caused a bit of outrage, Barilla tried to backtrack – kinda (agin my translation):

bigotoni“With reference to statements made yesterday, I apologize if my words have generated controversy or misunderstanding, or if they have hurt the sensibilities of some people. In the interview I simply wanted to highlight the central role of the woman in the family.”

Well. To say that this didn’t go over well would be an understatement.

CEO Guido Barilla

CEO Guido Barilla

The reaction, online and internationally, from gay people and our allies, was fast and furious, and devastating.

Our story here on AMERICAblog, that broke the story in English, has 166,000 “likes” on Facebook, and nearly 2,000 comments on our site.  Both are records for us.  In addition, nearly 300,000 people read our story yesterday.  The story also exploded in the mainstream media.

So it’s understandable that the Barilla company then issued a series of apologies to try to quell a growing online, and offline, furor.  They didn’t work, in part because they weren’t complete enough.

Fast forward to tonight. CEO Barilla has released another apology, this time on video.  It’s difficult to watch the video, and Barilla’s near comatose delivery, without thinking of Patty Hearst.  Clearly this is someone who’s had a bad 48 hours, and appears under some duress.  (He also offered the same statement in Italian on Barilla’s Italian Facebook page.)

In response to the video, a number of people on Facebook defended Barilla’s homophobia, and actually got upset with him for apologizing.  Sadly for Barilla, his defenders didn’t do him any favors:

barilla-gay-b barilla-gay-2 by-default-2013-09-27-at-6.38.49-PM by default 2013-09-27 at 6.43.57 PM

One woman raised a good point about Barilla not yet explaining what he meant by “the central role of the woman in the family.”  Many took that to mean that a woman’s place in the kitchen behind a boiling pot of pasta.  Which raises the question of whether Barilla’s apology really changes anything.  I will say that by the fourth time you’ve apologized I do start to feel that perhaps you’re starting to get the message.  But having said that, has Barilla’s position changed?  Will the ban on including gay people in Barilla’s ads be lifted?  No word on that.

The responses to Barilla’s Italian video were quite interesting since most were Italians.  A lot of course defended him – Italy is a more conservative country on these matters than America, or northern Europe.  But on comment, from someone critical of Barilla, stood out (translated from the Italian):

Many people do not realize that the people who “exclude” gays and then make them feel like second class citizens are found throughout the world, and specifically in Italy. What has been said is very serious and no excuse can hide that fact.  In Italy, people die from homophobia. There are kids who kill themselves because they’re excluded from, and misunderstood by, their “traditional families.” Mr. Barilla has the freedom to make commercials with whomever he wants, but the dignity of a person – which also comes from the mouth – should be protected by a company that gives top priority to the quality of a product. We are what we eat, Feuerbach said: In addition to pasta, we should try to feed openness, and understanding. After all we are all human beings.

Does all of this matter?  Sure it does.  It’s not just about Barilla, and it’s not just about pasta. It’s about sending a message to corporations, and the world really, that homophobia isn’t okay, and that we now have the power to fight back.  And we will.

Barilla got that message, shockingly loud and clear.  In many ways, this Barilla brouhaha makes me think of Russia.  Another place where a homophobe thought he could get away with minimizing our humanity.  And was shocked to find out that he couldn’t.  In the same way that the world rallied to the cause of gay and trans Russians, the world – both straight and gay people – rallied to the cause of LGBT Italians.  And that’s pretty cool, in addition to awfully important.


Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Google+ | LinkedIn. John Aravosis is the editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown (1989); and worked in the US Senate, World Bank, Children's Defense Fund, and as a stringer for the Economist. Frequent TV pundit: O'Reilly Factor, Hardball, World News Tonight, Nightline & Reliable Sources. Bio, .

Share This Post

  • Joseph Miceli

    Mad? Who is mad? I simply refuse to give my money to a company that insults me and my very existence. I certainly have the freedom to do that, now don’t I?

  • Witts

    Thanks! That is what I’ll do. It (the issue) is not cultural, though. Based on the comments that I’ve taken time to scan, those who are against the ceo of Barilla are the haters.

  • Witts

    Then who is the bigot?

  • Lakewolf Whitecrow

    Hahahahaha!! (falls off the couch & knocks the coffee table and ALL of its contents onto the floor)

  • Lakewolf Whitecrow

    Amen to that.

    Worse than Chef Boyardee.(sp?) At least you KNEW that was crap.

  • Lakewolf Whitecrow

    You’re underestimating the media’s ability to screw up (or ignore) a simple news story. After all, mass media doesn’t usually report news; it just regurgitates what its owners tell it to say.

  • Lakewolf Whitecrow

    Yes…invoke them, & they will come.

    Ignore them, & they’ll go away.

  • Lakewolf Whitecrow

    DaVinci’s better anyway.

  • Lakewolf Whitecrow

    “Be careful when you argue with a fool.
    People may not be able to tell the difference.”

    You just gave him EXACTLY what he wanted—attention, mixed with anger.

    Ignore them, & they’ll go away.

    Pay attention to them–& you may be stuck with them forever.

  • Lakewolf Whitecrow

    What on Earth are you expecting? You’re dealing with humans that are reaping rewards they didn’t have to shed blood to get. Moreover, they’re a subset of humans that have strangely morphed from the people who celebrated when they won a real battle to a bunch of pre-adolescents that kick & scream when someone says something they don’t like (and I’m not talking about the pasta guy).

  • Lakewolf Whitecrow

    I was involved in gay rights back in 1974 when I was appointed to the PA Gay Task Force.

    Two years was enough, esp. after hearing that the Gay Youth Committee In was on was an “outside group” that “[they were] wasting time and money over”.

    At my last meeting, I stood & talked about how gay youth were the future of he movement, how we were the only group ignoring its young people, etc.

    No one said a thing, until someone else stood up, said exactly what I’d just said—and got a standing ovation. A woman seated immediately behind me tapped me on the shoulder and whispered “Didn’t you just say that?”

    I’d had enough of the grandstanding, the infighting & t, he rest of the BS. The last straw was at the last march I’d attended in NYC. ( That’s right–it’s supposed to be a MARCH, not a PARADE. The March commemorates the Stonewall riots in 1969, where 3 people died.

    How many of you has a party when 2 of your friends gets shot & 1 gets impaled?

    That’s what I thought.)

    Anyway, I didn’t attend an event to see partially and fully naked people. I don’t know about the rest of you, but for me, it’s always been about love, not sex.

    For those 18 of you who voted down the above comment, why don’t you do some research on Nestle? I’d rather eat pasta from a guy who doesn’t like or approve of me than eat it from a company that has a LOT of blood on its hands from the way it’s treated both its Asian consumers & its 3rd-world workers.

    Maybe it’s just me (probably is), but I don’t care what some guy who makes pasta in Italy thinks of me. However, I DO care when a company thoughtlessly and unconcernedly puts profits before (WAY before)

  • Palto

    I love that fugly ape Matthew Anderson in the first photo. It’s always the ones who look like they can stink up a bathroom the most who howl the loudest.

  • Marco Luxe

    Signore Barilla looks like his Italian nonna has been chasing him around the kitchen all day, beating him over the head with a wooden spoon yelling “idiota, buffone, stupido, scemo. Che pazzo!” That’s probably what his family members who co-own the business have essentially done. FOUR appologies! It’s ripe for an SNL parody.

  • Liar In Chief

    He has the right to his opinion and good moral family values. I don’t think anyone should be forced to change their opinion just because the truth hurts. It’s his business and if he doesn’t want to include gays and lesbians in images then it’s ok. For those who are mad over this need to get over yourselves and move on.

  • Chris Flegg

    I think i might be aware that Oregon is not in the UK, we have electricity and talking picture boxes to help us. I have every right to an opinion do i not? Is that not how Oregon works?? Yes jolly well done for the Wedding and all that malarky, but as Lutheranism started in Germany, it is never going to be of any relevance or interest to me. Cheerio old chap!

  • Randy Patton

    The only reason that there is an apology is because he wants to save his business. His opinion has not changed….and neither will my stand. No more Barilla Products in my house….EVER.

  • eldeemwa

    My tweet to Barilla –

    @BarillaUS The woman’s role is “central”? BS! LOVE is central, not homophobia. LOVE is what children need. Genitals are irrelevant #LGBT

  • Tom Chicago

    What a champ. When it looks like he’s going to get his ass kicked, he wants to make nice.
    ABB. Anything But Barilla.

  • Luigi Proud DemoCat!

    Good.

  • Luigi Proud DemoCat!

    Look at the list.
    http://en.wikipedia.org/wiki/Status_of_same-sex_marriage

    Italy is surrounded by countries that have legalized same-sex marriage. Guido Barillo is the chairman of a world-wide company. He can hardly be said to be insulated from what is happening in the world.

    It’s obvious from his apology that he is doing damage control and that he continues to hold his bigoted views.

    The best thing we can do is continue to push the Barilla Boycott, and buy pasta and sauce from companies that respect equal human and civil rights for all people including LGBTI people.

  • Luigi Proud DemoCat!

    I stole this from twitter cuz I like it.

  • cinorjer

    Um…I notice that nowhere in his apology does he mention the word “gay” or in any way actually mention the actual group he’s offended. It’s just full of vague references to “the evolution of the family” and such. Funny, he wasn’t shy about using the term gay when offending the group. Now he’s afraid to say it publically? What, he’s afraid the gayness is catching if he mentions the word?

  • mulinonero

    If Barilla truly “care[s] about everyone, regardless of race, religion, belief, gender or sexual orientation,” if Barilla truly supports diversity and acceptance, then Barilla should:

    – remove a chairman who has demonstrated to be exceptionally inadequate at representing Barilla’s corporate commitment and modern worldview

    – introduce non-discrimination employment policies based on sexual orientation

    – show support to diversity by launching a worldwide advertising campaign centered around inclusion, acceptance, and equality

    – support domestic and foreign organizations fighting for equality and against discrimination of gays and women in Italy, the US, and abroad

  • Anonymous

    Troll harder.

  • Mike_in_the_Tundra

    Perhaps things are different in the United Kingdom, but many same gender couples are married in churches in the U.S.A. My husband and I were married in a Lutheran Church. I also don’t see why you are giving your opinion on activities in Oregon. That’s not in the United Kingdom.

  • Elizabeth
  • Chris Flegg

    Then you have just made yourself look stupidly Child like in the process! What brand pasta do you plan on buying in the future? and what brand is the item you are replying to this on?

  • http://adgitadiaries.com/ karmanot

    rotfl!

  • http://adgitadiaries.com/ karmanot

    “we want the whole package” Damn right we do.

  • http://adgitadiaries.com/ karmanot

    pppppffffftttt

  • Chris Flegg

    You couldn’t of put it any better Patty! I came out of the closet some 20 years ago now, I worked in a local straight nightclub and i was literally the talk of the town for ages, you didn’t have so many freedoms, the age of consent had just gotten down to 18 from 21, and it was still hush hush kind of thing you know? Then Like you say, things get “normalised” yeah i still get the opportunity to be called a deviant, pervert, pussy, and many more that i wont put on here, but “touch wood” i have not had any hate crimes happen to me in over 5 years now, and i would like to keep it that way as previous ones have gotten me in hospital a few times, left me with no car, no windows in my home, and my cats murdered. I am no different to look at in the street, i dont go to pride parades, and run around in underwear or anything like that, im just the normal guy, who does normal things, and dates men, nothing major about that is there?! I am pretty annoyed at what “the militant gays” are doing at the moment with Barilla, and what they have done to the Bakery in Oregon. I guess for the same kinda reasons that they/we are becoming too intolerant and pushy. The Western World has given a few inches to us, now that isnt good enough, we want the whole package and we will shove it in your face and call you bigots and homophobes if u disagree. This makes me sound really old (38) but the kids growing up gay these days just do not have a clue what generations before have endured to get to the status we have today… I personally do not agree with using the term “Marriage” In my opinion they happen with a man and a woman in Church under the eyes of God, I guess that was what i was brought up to know. I agree with a “civil union” type of thing so we can have equal will, healthcare, joint pensions etc, that is a must. But i have gone totally off topic here, and what i wanted to say was Guido has “apologized” 4 times now? I do not actually see why he has to defend his actions? If you don’t like Barilla, move on! But all i will say is, if you move on to Buitoni you are gonna be laughed at so much. Buitoni’s parent Company is Nestle, probably one of the worst offender of “human rights” in the World, 2 homophobic tv ads, a CEO that wants water privatized s its not a “human right” unfit horse meat in the BEEF ravioli, bribery of healthcare workers in China, and worst of all, the baby milk scandals in Asia! People can be so fickle and forget Everyone has a past, but they have a right to a future dont they? Ive seen some of the response’s on here and on Facebook, so im not expecting much back, but that’s my 2 cents worth, and Patty, you should be proud to be so thoughtful! And for the “guest trolls” you need to look in the mirror and think hard about your life, and where it all went wrong………

  • http://www.newmillgay.com/ The_Fixer

    As I said above, what you’re describing is the by-product of living a cloistered life.

    Whether is be the 1% who are incredibly rich, the politicians who are out of touch with their constituents, or the folks who spend all of their time in a fundamental religious environment, they all suffer from one common ailment – they don’t know how the rest of society lives.

    Which is truly their loss, (in addition to the societal problems it causes for the rest of us). They don’t get to experience the richness of humanity. They don’t get to meet the brilliant person who is stuck in the ghetto of poverty. They don’t get to meet the delightful gay person who might change their life. And they don’t get to see outside of their world and understand that life is more than what they have.

    Which, in addition to causing us considerable consternation, is really profoundly sad. They don’t know what they are missing.

  • http://www.newmillgay.com/ The_Fixer

    That’s what living in a cloistered environment will get you – a limited view of the world and the people in it.

    Interesting that you tie the Barilla boycott and the Russian vodka boycott together – it makes perfect sense as they both have been successful at drawing attention to the issue of marginalizing (at least!) of us gay people.

    Oh, and Hi :) It’s always a pleasure to read your comments, not matter where I see them.

  • http://www.newmillgay.com/ The_Fixer

    Not only a lesson in acceptance, but one in marketing :)

  • http://www.newmillgay.com/ The_Fixer

    Why did you come to this site, knowing full well that you are in the minority, to tell us this?

    I have news for you. Being contrary just for the sake of being contrary is not a badge to be worn with pride. We (and other thinking individuals) think of it as being stupid and stubborn.

    You and your attitude are anachronistic.

    Your assertion that liberals operate in lock-step does not reflect reality. A look at the comments on any one of a number of posts on this site will show you that this is not the case. The trolls who come here from conservative sites seem to all share the same, bigoted opinion. And yes, if you don’t truly accept gay people as part of the range of humanity, then you are a bigot. And we have a right to call you that.

    Because that’s what prejudice against someone who is different that you is – bigotry. If you don’t like that, then tough beans.

  • patty

    you know, all of us straights had to be educated about lgtb issues at some point somehow. i’m certainly in a different place than i was years ago only because my gay friends started talking about itheir lives and humanizing an issue i’d never given two thoughts to. this guy (as john noted) is in a culture different than the us, so they are behind in their acceptance of things that we now take for granted. the US was in that same place not too long ago. if he uses this as a learning experience he will be a better person for it. it certainly looked to me like he was contrite. so, lets just wait and see before deciding he cannot change for the better. i am. when i was in the grocery store yesterday i bought a brand other than barilla, which i normally would have bought. everybody screws up in life and everyone has had to apologize for being stupid to someone they’ve hurt. it takes a big person to admit you were wrong. some commenters have said it is all about the bottom line. i’m sure thats a large part of it but how do you know that someone he knows and loves didn’t give him a personal story that they were gay and how much his comments hurt them? i would say it was a large possibility. cheers!

  • Patti

    I choose not to buy this homophobes product again. My choice – based on his choice to express his homophobia. The only thing I will agree with you about is his right to employ whomever he chooses. But with his choice comes certain consequences. As it does for all the choices we make. But I know the right wingers always whine when someone disagrees with them. Too bad. His choice. My choice.

  • http://www.zazzle.com/fierylocks FieryLocks

    Whoopdie fuckin’ doo.

  • judybrowni

    Obvious troll is obvious.

  • Guest

    Bought 2 boxes of Barilla pasta tonight, and 4 jars of sauce. Never bought their product before, but will from now on. Liberals try to crucify a person for sticking to their beliefs, and his beliefs are a part of his culture. Its his business, if he doesn’t want homosexuals in his ads, its his right to not include them. I fully support Barilla 100%

  • Jozep

    Your strainer is overflowing with truthy noodleness!

  • http://www.zazzle.com/fierylocks FieryLocks

    The damage is done, you’ve revealed yourself to be a bigot and male chauvinist…your half ass non-apology apology is not excepted.

  • judybrowni

    Thank you kindly, sir or madam, whichever the case may be.

    Reminds me of a cartoon, wife watching husband typing furiously on his computer, “I can’t go to bed, someone on the internet is wrong!”

  • Randy

    Yup. He made gratuitous remarks against gays, as htough the world really cares what he thinks about anything other than the pasta business. That’s arrogance with a capital A.

  • http://adgitadiaries.com/ karmanot

    And you dear Judy are kick ass ninja Troll warrior of all time! :-) Well done.

  • Maggie Hegarty

    DOLLARS…It is all about dollars. NOT FOR US. At our table every soul counts!

  • Dakotahgeo

    I talked to two of my local grocery stores yesterday and they both said they were making sure no more was purchased and one grocer already said the company had removed Barilla products months ago. Seems Barilla is quite adept at pi$$ing people off… it isn’t the first time, apparently!

  • Abra

    Fuck Barilla. Never buying their pasta again.

    Thank you, John, for bringing this to our attention.

  • arcadesproject

    I haven’t listened to any of the guy’s apologies but if he takes full responsibility and shows true contrition, I’d consider letting bygones be bygones. But I’d keep buying Da Vinci pasta.

  • PeteWa

    I think they all got a sad when Guido tried to walk back his comments, they were hoping for much more open hate to latch onto.

  • Mike_in_the_Tundra

    Go into a dark room, look into a mirror, and say Barilla three times. They will suddenly reappear.

  • Betty McG

    Congratulations John! Americablog Famed Italian pasta maker Barilla: has made it as a screen shot on La Repubblica slide show of world wide disgust at Guido Barillo’s attitude. My linkage is poor so copy.paste http://parma.repubblica.it/cronaca/2013/09/26/foto/caso_barilla_la_notizia_arriva_sui_siti_stranieri-67336433/1/?ref=HREC2-1#1

  • William Carr

    I had that same nightmare ! The day after that broke, I dreamed that I found a full package of Barilla pasta and had to trash it. Disgusting.

  • Anonymous

    Exactly – the Romney clan couldn’t resist putting in their 2 cents, because they all lack values. Great example of how spoiled parents breed spoiled kids. And they were all too clueless to hold back their comments or apologize.

  • Anonymous

    They never learn anything from their filthy-rich parents except entitlement. See also: Guido Barilla.

  • judybrowni

    What happened to the thousands of proBarillo trolls?

    Oh, perhaps I shouldn’t have invoked them by saying their name.

    In any case, you can thank ‘em for the page views, John.

  • http://adgitadiaries.com/ karmanot

    “Then the shit hits the fan.” When the guillotine hits the head is OK by me.

  • http://adgitadiaries.com/ karmanot

    “But people brought up in the 1950s or before can have a *lot* of unexamined bad ideas in their heads.” GET OFF my F’ing lawn junior.—You mean like that?

  • http://adgitadiaries.com/ karmanot

    Bingo

  • FLL

    So far, the folks at Ronzoni have earned the blessings of the Flying Spaghetti Monster with their public support for equality. Unless they see the error of their ways, the owners of Barilla will only incur the His noodly wrath. I wonder what Mueller’s Pasta has to say?

  • silas1898

    My local Shop-Rite has Barilla on sale for $0.88 a pound. I won’t be buying any. I found 2 lbs. buried in the cupboard. I trashed it and will replace it with another brand this week.

  • Randy

    On the bright side, he can now get an exclusive contract with the Vatican.

  • Indigo

    Italy’s fine and the homophobia, such as sit is, is largely rhetorical posturing by the macho dudes. Eye contact is easily maintained if they’re interested and Italian men are not shy if they’re interested. A basic vocabulary in the Italian language can be useful, several say-it-in-foreign-language paperbacks are available and super-cool language apps are sure-fire attention getters. Be wary of pickpockets, of course. Rule # 1: The Italian man is the top even when he’s the bottom. Rule # 2: When in doubt, see rule # 1. Italy is wonderful!

  • http://www.facebook.com/bethholdensoto Beth Equality Holden-Soto

    It’s ridiculous that he’s even bothering to apologize. We already know how he feels. And will act accordingly. No amount of PR can “Fix” the damage he caused when he decided to open his big mouth.

  • blzlovr

    And, to think just a few months ago the “liberal news media” wanted to remove the use of the word homophobia as if it didn’t exist anymore.

  • Buford

    Mis-translated. What he really said was “I am sorry that my controversial words have generated a backlash that impacts my profits”.

  • Moe

    The only way to change a bigot is through the pocketbook. Seems I won’t be spending any more of my money on Barilla products. I was also planning a trip to Italy September, 2014. Probably will be going somewhere else.

  • Ninong

    Arrivederci, Barilla.
    Ciao, Bertolli.

  • Indigo

    Yeah . . . I’ve said something along those lines about some of my ostentatiously Catholic relatives that if I see them in the Afterlife, I’ll know I’ve gone to Hell.

  • Bookbinder

    And, oh yeah, aren’t a lot of party planners, cooks and chefs gay? Seems like this is one Italian who didn’t get the Pope’s message. And if someone as comatose as Cardinal Dolan gets the message why can’t this company.. And did you know that the right wing churches are running a “buy Barilla” campaign here in Sacramento? No doubt to compensate for a casual boycott.

  • jomicur

    I got the exact same response, word for word. They clearly think some PR boilerplate is all they need to make this go away.

  • Buford

    Really, the most annoying thing about these CEO’s and the folks who support these companies that they… apparently… genuinely believe that people MUST continue to buy their products after they make controversial statements which offend a significant percentage of their customers. It’s as if they view a boycott… or a simple conscience-based buying decision… to be some sort of bastardization of the free market.

    Hell, one commenter apparently views boycotts as a form of ‘terrorism’… jeez.

  • FLL

    Kudos to Ronzoni. This is from their Facebook page:

    “Just like pasta, we believe families come in all different shapes, sizes, colors and orientations. We feel it is important to represent diversity in our advertising and will continue to do so in the future.”

  • FLL

    Perfect response to bigots who are forever talking about their principles.

  • Hue-Man

    Is it possible that Guido Barilla has never heard about the tremendous gains both cultural and legal that the LGBT community has achieved in the past decade? The answer has to be yes.

    He probably reads his favorite newspapers and magazines which rarely address LGBT topics except to portray what horrible things gays have done. He watches only Berlusconi TV and has never heard of Glee. His family members have ALWAYS been straight for all 55 years he’s been on the planet (and those who weren’t were quietly bundled off to an American subsidiary to shuffle papers). All his business and social contacts are straight. Gays and lesbians don’t exist except as signs of satan’s evil hand as his priest reminds him every Sunday. I know nothing about the man other than being of the same Baby Boomer generation but it is easy to construct his gay-free straight bubble.

    Mainstream media is responding to the demands of its markets. In NYC, London, Toronto, they provide tepid coverage of the safest LGBT news stories. In the other 99% of the world, LGBT stories aren’t newsworthy and unless lurid, are unwelcome to readers and viewers. The interwebs have not changed that – Mr. Barilla wouldn’t think of clicking on Americablog or its Italian counterpart; why would he when gays buy less than 5% of the pasta he sells?!

    This comes back to Sochi 2014 and the Russian vodka boycott. Without that breakthrough story, the mainstream media would not have covered the persecution of gays and lesbians in Russia and there would be no pressure on the IOC and advertisers to effect change. Similarly, media can understand and report a simple story about Barilla: “Gays can eat someone else’s pasta.”

  • Tony

    The apologies were so little and overall fake. Mr. Luca Barilla, vice-president of the company and Guido’s brother, told yesterday that they were requested from their clients to clarify the company’s position regarding “consumers from ‘OTHER WORLDS'” (my translation). The original was in italian: “consumatori appartenenti ad ‘altri mondi'” according to the italian newspaper La Repubblica.

    http://parma.repubblica.it/cronaca/2013/09/28/news/luca_barilla_per_noi_questi_giorni_sono_stati_drammatici-67452994/?ref=HREC1-10

  • http://buddybest.tripod.com/index.html BuddyNovinski

    Actually, I went further and placed my opinion on my own site, right around the sad deathday of Matthew Wayne Shepard (12 October, also Columbus Day). http://buddybest.tripod.com/

  • StraightGrandmother

    Oh Shit! The shit is really hitting the fan now folks.

  • StraightGrandmother

    Great article by another straight ally. Thanks for sharing.

  • Thom Allen
  • Thom Allen

    There are some pretty creative ones out there.

  • uhhuhh

    Plenty of brands of pasta. I won’t be buying the one from the company that spewed homophobia and then orchestrated some media stunt about meeting with people to try to pretend it isn’t homophobic. I’ll just buy pasta from a company that wasn’t bigoted and stupid to start with.

  • uhhuhh

    That’s not the same thing as an employment non-discrimination policy. As I understand it, Barilla has an employment non-discrimination policy that omits sexual orientation and gender identity, even though discrimination based on those traits is illegal in the state where they have their US headquarters.

  • Thom Allen

    Thanks, Gram. Signed, added comments, posted to FB and Twitter, emailed to friends and family.

  • Thom Allen

    Barilla already has that, and Guido violated it. http://www.barillagroup.com There’s a pdf on the site that deals with ethics and business. One section says this:
    4.6 Diversity and equal opportunities

    Barilla recognizes cultural and skills diversity as an essential
    value in the company’s life and intends to attract and
    develop leadership potentiality, passion for food products
    and the intellectual curiosity of each employee.

    Barilla refrains from all discriminatory conducts in every
    decisions that in any way have an effect on its stakeholders.

  • lynchie

    He reminds me of Romney and his 47% comment, or his hair cutting another student in college, or Ann’s arrogance, or his car elevator, or his son wanting to punch Obama in the face or GW having dinner with the haves and the have mores. This superiority is rampant in the 1%. Many of these assholes have inherited their wealth and have enough smart people to insulate them from disaster except when their arrogance takes over. Then the shit hits the fan.

  • Thom Allen

    But he did. “I apologize if my words have generated controversy or misunderstanding, or if they hurt someone’s sensitivity.” Guido is trying an Republicanology: I didn’t mean to offend anyone when I said that same-sex marriage will lead to bestiality and pedophilia. Who could possibly be offended by that?” Guido is implying that we’re being too thin-skinned and that we shouldn’t want to boycott Barilla because he was exercising his freedom to discriminate – uh -I mean – freedom of (hate) speech.

  • Mark

    In addition to this apology, the Barilla company needs to add non-discrimination based on sexual orientation to its employment policies (for all of its offices around the world, including Italy).

  • lynchie

    But if his “change” is motivated by a loss of profits and not true change it is meaningless. Look we get lied to every day, we get manipulated, we get coerced to buy today’s bullshit. What is in a persons heart is there. I came from parents who drilled into by brothers and sisters that you bear no prejudice or hatred towards another. Don’t prejudge. I would sure like to hear from other gay employees of Bertolli if they have been out in the work place or because of the attitudes starting at the top forced again to live a lie to survive.

  • lynchie

    Remember the story of Romney cutting the hair off some poor kid he decided was gay. That same arrogance and bigotry is at work. They have all the gold and we have given them the power to decide who gets to sit at their table.

  • lynchie

    They are the 1% and never forget it.

  • lynchie

    Like all good catholics he gets absolution from the priest for everything that is done and goes home content that he is a pious man. No place for him in the after life.

  • StraightGrandmother

    Sign the Petition by AllOut for Barilla to shhot a gay themed commercial
    https://www.allout.org/en/actions/barilla

    AllOut was the group that handled the Petition to the US Olympic Committee & traveled to Switzerland to deliver it. They run in multi languages.

    They are currently 4,000 signatures, please add your signature. Many thanks.

  • Thom Allen

    And he might even start to LIKE some of them

  • Betty McG

    Barilla USA has removed its name from Barilla Group Wikipedia page.

  • Thom Allen

    I’ll bet Guido never even considered any other type of non-traditional family like those. Italy was a home for fascism. Guido apparently only views things in that light. You need to be a straight, white, male (with a female in your kitchen), part of a traditional family. If you’re not, you don’t exist for him. Guido can’t think outside the (pasta) box.

  • lynchie

    He will never allow himself to be in the company of anyone from the gay community because he secretly fears he may actually find they are just normal people.

  • lynchie

    If you think about it he is expressing the view of the 1%. It is all about them and their perception of their ideal. They have no concept of how people live together, how they struggle to make do and what it means for a group of people (gays, women, minorities) to at least get equality to all. His arrogance is astounding. He has decided what is the ideal family and how it shall be inhabited and anything that is not his way is simply discounted out of hand.

    I personally have had enough of this superiority attitude. It is reflected in the comments from Wall Street and the banks when they whine about maybe losing a few perks and how they need to be bailed out because of their greed and incompetence. Never mind that they ruined thousands of lives when the market crashed and our pension plans were halved or worse. We have allowed this class structure to grow into place. Our athletes can do no wrong, everyone excuses them for reckless, dangerous behavior. CEO’s are allowed to tank companies get golden parachutes and go to another company and do it again and they get to go on to tv and tell all of us how brilliant they are. This same group is applauded when they lay off workers, cut hourly rates, offer no benefits, prohibit formation of unions all to grow profits for the rest of the 1%. And we all sit passively by because of belief we will win the lottery or live the american dream and we will be the 1%. Our congress has fallen into this same superiority attitude. GOP loses election and thinks they have the right to make the rules, say what is good for us, deny us health care or a living wage, wage illegal wars, take bribes and payoffs for themselves, fuck with SS and Medicare all because they think they are part of the club. We have to start these little protests and boycotts it is the only way because many of us can’t afford to take to the streets where photo and video surveillance captures who is doing what and the price paid scares the shit out of too many. We should pick a CEO, company, product of the month to boycott and exert monetary pressure because that is the only thing they pay attention to…..their love of wealth.

  • Betty McG

    He seems to me to be a privileged idiot. The company has a large enough and well educated family to run it and have the fourth and fifth generations still capable of keeping it viable and profitable. He seems to be very sheltered. I assumed from listening to his interview that he has issues with other family members. Make no mistake–I do think he is a bigot that may not be mental capable of understanding how stupid his remarks and outlook of those around him actually are. He understands that he and his companies cannot in anyway discriminate employees. He does not understand what a commercials content conveys to others and how it reflects on the company. I am hoping other family members will come out. Figuratively and literally. His interview took place because he thought he needed a chance to explain an incident that took place this summer and the interviewer had ‘twisted his words’. I haven’t had the chance to backtrack before his ‘I’m a bigot and I’m proud’ interview.

  • Thom Allen

    Awesome post, thanks.

  • http://buddybest.tripod.com/index.html BuddyNovinski

    I find the statement offensive for different reasons. My father died (Hodgkin’s) when I was 7. After which I never really belonged to a “traditional family” (which is now a minority). Now I live alone (and love it), so guess who works in the kitchen to make the meals.
    By the way, I particularly like watching “My Three Sons” from the early 60’s (with Tim Consadine and William Frawley), a comedy about an all-male household (even the dog, Tramp). Ironically, it was during these episodes (until 1964) when I was part of a “traditional family” of four.

  • Betty McG

    This was one of my favorites yesterday.

  • Betty McG

    His words were that his companies products only bring some families together. Only the families that have an older women to serve heterosexual parents and their children.

  • lynchie

    And the PR department will be held responsible because they can’t control the messaging and they lose customers. Always the little guy who had nothing to do with the arrogant mutterings of the overpaid ass hat who is CEO.

  • hauksdottir

    Well, he just isn’t anti-gay, he is anti-women. And anti-anybody else who is different from him and his ideal life. I doubt if his ads show anybody who is black or atheist or crippled. Bigotry is bigotry.

    After 50 years of looking at our planet from space, you’d think people would realize how small a world this is, and how quickly communications pass around the globe. Within minutes, some bloviating bastard can be heard in kitchens absolutely everywhere.

    For someone wanting to emphasize how his pasta brings people together in loving groups, he has failed spectacularly. I hope his business fails, too. :|

  • Thom Allen

    Ronzoni, another pasta heard from:

  • Thom Allen

    Putin’s Pasta:

  • Thom Allen

    You forgot the corollaries. H8ers are free to rally and support groups that bash gays (Chik-fli-A, for example) and broadcast their support of those businesses. AND WE MUSTN’T CRITICIZE THEM. And they’re free to complain about and boycott businesses that they feel support gays, like the American Family Association and One Million Moms attacked Penney’s. AND WE’RE SUPPOSED TO BE OK WITH THAT. I guess they feel that some AREmore equal than others.

  • rmthunter

    We’re talking about a corporate CEO here — money is his principle.

  • neroden

    “I think we have to consider a lot of people who say stupid stuff may
    never have actually thought very long or hard about the stuff they were
    taught.”

    Especially older people. I have difficulty excusing people who were brought up in the US after, say, 1990, because they should know better. But people brought up in the 1950s or before can have a *lot* of unexamined bad ideas in their heads.

  • neroden

    He’s an old fogey. Eventually, if he meets enough healthy gay parents and their children, he may realize that what really matters is that children have committed, competent parents who love them. But right now he’s parroting what he learned in the 1950s. *sigh*.

  • ducdebrabant

    He is a homophobe (he doesn’t think he is, but he is), and that isn’t going to change in a day. But if he really follows through and meets with people (especially if he meets with gay parents and their children, because his opposition to gays as parents is the most heinous thing he says), it could start a process by which his attitudes really will change. Till they do, however, there are other brands of pasta, and I will be buying them.

  • Luigi Proud DemoCat!

    Thank you!

  • Luigi Proud DemoCat!

    Thank you! Check this out: Luigi Boycotts SOCHI ‏@LuigiBleu
    — @MHPshow @msnbc Buy @Bertolli Pasta & Sauce, Not Bigot Guido #BarillaUS’s hateful crap: http://youtu.be/IOQYv66CptE

  • Luigi Proud DemoCat!

    Guido honestly told us what he thought when he made his bigoted remarks. Everything after that is just lies to see if he can trick us into continuing to buy his pasta and sauce instead of buying Bertolli or Buitoni.

    Sorry, Guido, but it won’t work.

    When I see a gay family with ADOPTED children in your ads, I might reconsider… Come to think of it, even that wouldn’t help.

  • Anonymous

    “@msnbc” Nice touch.

  • http://www.rebeccamorn.com/mind BeccaM

    Bigotry isn’t a principle. It’s a character flaw.

  • Butch1

    I definitely will not be buying any of his family’s products anymore. His original flippant comment was arrogant and truthful and everyone afterwards was given to protect his business. It wasn’t truthful or given from the heart or did it really mean anything. The man is still a homophobe and still thinks women should slave away in the kitchen whilst men should do what ever they do and be king of their castle.

    I will take his original advice and buy another brand of pasta like he suggested.

  • Domush

    You think people should stand by wrong principles?

    “Boy I’m glad that mass murderer didn’t just lay down after that first murder, he stood by his principles and mowed down the rest of that school”

    Yeah, that’s some great thought process you have going there.

  • Luigi Proud DemoCat!

    My tweet to Guido: “@BarillaUS Thanks Guido. If you weren’t an anti-gay bigot, I wouldn’t have tried great @BuitoniUSA pasta or delish @Bertolli sauce @msnbc”

  • http://poodyheads.wordpress.com/ zorbear

    A pint? what are you, on a diet?
    :-P

  • pappyvet

    Hit the nail on the head again Sis. At another site I used to blog at but will not go to again[ HuffPo], I once quoted Crush Limburger saying that we should not kill ALL the liberals but leave a couple alive on every campus.I responded with a comparison to another idiot in another country some 70 years ago who had very similar things to say about another group of people. You would not believe the responses I got.

    Everything from ,”stop ATTACKING him,he has a right to his opinion,” to “this is still a free country,go back to Russia.” It finally occurred to me that these types do not feel that I have the right to defend myself because over many decades of hate speak ,lies and propaganda, these people who were already prone to it’s effects finally had free pratique to vent their hatred in the light of day and no debate was needed.Why? Because I am not a “REAL” American. Fold a bit of fake righteousness into the mix and bingo ! Dino DNA!…….sorry ’bout that,I just watched Jurrasic Park again and couldn’t resist the comparison.

  • Anonymous

    I wonder if Ketchum is paying for the Disqus trolls.

  • mirror

    “Barilla: Vladimir Putin’s pasta of choice.” The new PR campaign!

  • nicho

    If I thought it was a well-considered, deeply held (and defensible) principle, I’d feel better. However, it’s just shoot-from-the-hip bigotry.

  • mirror

    It’s more that just mom’s. Beyond family and close friends, once anyone has accept the LGBT members of their communities and work places as a regular part of their lives, it makes this kind of overt bigotry seem hateful and protest-worthy in a way that jerks like this can’t understand. The bullies can’t rescue him like they did at his rich boy’s high school.

  • mirror

    Well said. I would accept that as a sincere effort. Not much less.

  • pappyvet

    “single-earner families with stay-at-home housewives.” That is on the outside of “traditional” it’s what’s underneath that burns my barnicles.

  • rextrek

    no doubt his family was all up in his ass…….ruining their business

  • http://www.rebeccamorn.com/mind BeccaM

    Well, at least he didn’t say, “I apologize if my words offended…” He seemed in this (probably PR-dept written) apology to acknowledge what he said was hurtful and intolerant, period.

    But I am and always have been a believe in deeds, not words. I want to see if he backs up his apology with actions that make it clear his company’s mediocre but popular pasta isn’t just for nuclear single-earner families with stay-at-home housewives.

  • Foan

    I think a person should stand by his principles, whether right or wrong, and those principles shouldn’t respond to monetary interests and that’s what I see in this video, a guy hiding what he thinks because he will lose money.

  • Anonymous

    His PR strategy is arrogance and belief that his “base” will still buy his products.

  • houstonray

    I emailed from my email, got the same reply and my partner emailed from his and got the same reply. Probably written in Italy by the damage control team around Guido. I replied that we had thrown 5 boxes of Barilla in the trash today and sent a photo of it in the trash can. I doubt I’ll get a reply.

  • http://www.rebeccamorn.com/mind BeccaM

    Pretty much, IMHO. Also, for some reason, LGBT people (and our supporters) saying we won’t support a business that disses and debases us is a trigger point for the homophobes. As in, it’s perfectly fine for Guido Barilla to say he doesn’t think gay families are legitimate or real, but it’s intolerant of us to refuse to continue buying his company’s products.

    Hypocrisy, really. We’re supposed to tolerate and endure their intolerance, and not object, ever. Homophobes are owed our money — unless the homophobe doesn’t want it, in which case it’s his right to refuse our business.

    We saw it with Stoli. Now this. The idea of LGBTs and our supporters flexing our muscles terrifies them, and so it must be opposed at all costs.

  • http://adgitadiaries.com/ karmanot

    Never, ever F**K with an Italian or Jewish mother!

  • http://adgitadiaries.com/ karmanot

    It will stand as a record in the Bureau of Redundancy Department!

  • 5sensez
  • JayRandal

    I still won’t buy their pasta because of its bland taste and poor quality.

  • percysowner

    Glad to have it shared.

  • Norman McGinnis

    Dear Mr. Barilla,

    My life partner of 44 years and I were just married this Sept. 14, 2013 in Our Nation’s Capitol.

    My Father was A wounded WWII Veteran who fought in the European Campaign and helped liberate Italy.

    Needless to say My Life Partner and Our FAMILY are very disappointed in your position and Homophobic remarks about the GLBT (People) Community.

    I think I agree with the quotes below by a Mr.Feuerbach:

    Many people do not realize that the people who “exclude” gays and then make them feel like second class citizens are found throughout the world, and specifically in Italy. What has been said is very serious and no excuse can hide that fact. In Italy, people die from homophobia. There are kids who kill themselves because they’re excluded from, and misunderstood by, their “traditional families.” Mr. Barilla has the freedom to make commercials with whomever he wants, but the dignity of a person – which also comes from the mouth – should be protected by a company that gives top priority to the quality of a product. We are what we eat, Feuerbach said: “In addition to pasta, we should try to feed openness, and understanding. After all we are all human beings.”

    AND I agree with your suggestion that if the GLBT community disagrees with your position they should Not purchase BARILLA PRODUCTS. I assure You neither I nor my family members will be purchasing ANY of Your BARILLA PRODUCTS again. Norman McGinnis

  • cole3244

    the bigots save all their energy for hate, something they have plenty of.

  • StraightGrandmother

    And while we are at it don’t forget to #DumpStoli !

  • StraightGrandmother

    Let him install Rainbow flags on every street in Italy with the Barillo logo on them.

  • Thom Allen

    Barilla just doesn’t get it.

  • StraightGrandmother

    Thanks for giving us that link, I re tweeted it

  • Thom Allen

    Barilla become a hit for some gay men. http://www.youtube.com/watch?v=tNxLBqjtfYA

  • StraightGrandmother

    Well for his FIFTH Apology I want HIM in a commercial with gay men! A bunch of diverse gay men, some fem some bears and whatever, and I want HIM shown cooking in the kitchen with a woman’s apron & then he serves the spaghetti to a dining room table of gay men!

    Now THERE is an apology I will accept. Oh and some of the gay men should have their adopted children with them. Have the father & the child be a different ethnicity to make the viewer aware that this is an adopted child.

    There, that is an apology I would accept. :-)

  • Lou Alexander

    “I apologize if my words have generated controversy or misunderstanding,”

    There is no misunderstanding. It is very clear that he does not want Gay People and their supporters to buy his pasta. I am happy to oblige him.

  • Anonymous
  • Anonymous

    That ad is brilliant – so subtle in its pro-gay message. Haha.

  • Anonymous

    The paid Barilla trolls are still trying to motivate the religious right. Nothing like strength in fake numbers.

  • Anonymous

    True…in the US, “I can’t afford anything else” usually means “my portions wouldn’t be enormous otherwise.”

  • Anonymous

    Clearly his apology hasn’t worked, since we continue to be slammed by Barilla bots trying to drum up support.

  • Indigo

    Another foolish old man who inherited a prospering family business screws up. He didn’t think it through because he has never learned how to do that. He just mouths the obscenities of his social class, chuckle-snorts about things he does not understand, and goes to Mass on Sundays like a good Italian sometimes does. Mr. Business went to Mass, never missed a Sunday; Mr. Business went to hell for what he did on Monday. Will he learn anything from all this? That’s doubtful. H

  • nicho

    Quintuple redundancy. Wow. :-)

  • Thom Allen

    Probably the best thing about Guido’s 4th apology, so far, is that it will REALLY piss off the trolls, conservatives, religious nuts, h8ers and PR stooges who have been posting.

  • nicho

    I’m sure glad I don’t work in the PR department at Barilla. “That crazy old fuck said what? Can’t somebody hold him down and stick a sock in it? That guy’s crazier than loon.”

  • PeteWa

    you are much kinder than I am, but what you say is indeed possible.

  • Thom Allen

    This Italian-American mom from Connecticut just did more than that. She started an online petition to call on her local supermarket chain to stop selling Barilla. http://www.change.org/petitions/stop-shop-supermarket-company-stop-carrying-anti-gay-pasta

  • nicho

    Well, it will if you eat it the way Americans do — one pound of pasta per person per meal, along with garlic bread, meat balls, and a pint of ice cream for desert.

  • PeteWa

    by the fourth time Guido apologized I felt that perhaps he was starting to get the me$$age as well.
    but he seems a slow learner, and that me$$age needs repeating for a good long time.

  • Anonymous

    If we’re talking about pasta itself, Barilla never won. Those few cents will cost you in trips to the hospital for obesity.

  • Thom Allen

    Other pasta manufacturers are moving in for the kill. About 6 different brands came out with ads and/or Facebook statements today that are supportive. Of course, they smell profit, but that may also be a reason that Guido posted his apology. Additionally, I read that several Barilla family members are pretty pissed at Guido for his original remarks.

  • nicho

    It’s pasta. It’s basically flour and water. And it has “supporters?” My guess is that the “supporters” — unless they are stockholders — are just common garden-variety homophobic bigots using this as a springboard to spew their hate.

  • Anonymous

    He’s like Paula Deen. Of course the “victims of religious persecution” will jump to his defense, just as with Paula, Chik Fil A, etc. They are just bitter that scientific theories are replacing religious ideas. They think it’s a “liberal idea” when, for example, most people accept evolution. Anyway, they’re only hurting themselves with crap food.

  • chris10858

    Well, here in America, where many of us would just as quickly buy the store brand pasta over Barilla because it’s 20-30 cents cheaper, I think we have already won this fight because it just further reinforces to the business community not to f*^$ with the gays cause we will go batshit crazy and will come after you with the full force of our political and financial power. I, for one, say that is a very, very good thing.

    I’d also say that one thing like this Barilla guy doesn’t understand is that behind most gay people, there is a very loving and caring mother who has cooked many meals for her kids and does not take too kindly to this guy being mean to her gay kid. I just wonder how many straight moms [with gay kids] will walk right past Barilla products in the stores now because of this?

    Lastly, I am also sure that big companies and ad firms in Italy are observing what has happened in this situation and they’re coming to realize they have better be careful as well.

  • Ron Robertson

    I have to say, THAT is an actual apology. But, I’ll have to see real action. I’m glad he admitted he has a lot to learn. That’s a good thing, and if he follows through, he may end up doing real good for us all. We’ll see.

  • disqusux

    Barilla was always my favorite pasta but I’ll happily eat someone else’s pasta with the gays. Pasta doesn’t go with bigotry.

  • http://parkandbark.wordpress.com/ Houndentenor

    Oh, the humanity. This reminds me of the Paula Dean fiasco. Every time she opened her mouth it just got worse. She admitted to using a word years ago which plenty of other people have as well truth be told but she just kept escalating the situation. That’s what’s happening here. He should have left this to the PR people. Instead he just kept making it worse. I suspect the purpose of their ads was to evoke a “like mom used to make” nostalgia. That’s a pretty good marketing strategy for a staple like pasta. But that’s not how it came out and it’s why some people really shouldn’t be allowed near a microphone. They maybe also shouldn’t be CEO of a company.

  • Thom Allen

    That’s exactly what went through my mind. Dress Guido up, stand him in front of a camera and teleprompter. cue the “repentant” look and let him go. He can say “I’m sorry and I’ll meet with people over this.” Big deal. Barilla’s website has a pdf on business and ethics (that could be an oxymoron) that has a section on non-discrimination. Obviously Guido either didn’t read it or doesn’t think it applies to him as chairman.

    Also, his comment on gay adoption about the child “choosing,” makes no sense. Doesn’t look like Guido is the sharpest knife in the drawer.

    Let’s see Guido DO something. He probably has a few million that he can use to fund gay projects: homeless youth. anti-bullying, etc. Let him put his money where his mouth is.

  • UncleBucky

    He will be known now until he steps down in disgrace as Bigotini, hahaha

  • UncleBucky

    Bingo!

  • nicho

    http://youtu.be/W0IAlEh288A

    Here’s a better video.

  • UncleBucky

    Screw him with a noodle. Preferably a thick one.

    All over the world, LGBTAAQ and allies are objecting to this idiot’s needless statement. And doing that by NOT buying Barilla.

    There are so many other choices, but we should query them to see if they walk on their moustache like Barilla did.

  • AngelaChanning

    If an organized boycott or general disinterest in the brand results in a 2-5% drop in sales, that is a big impact. The business press would make that big news. The religious right may organize a “Buy Barilla” day but how long can that be sustained? In addition, we are dealing with a global brand, unlike Chick-Fil-A, which is only strong in the US South.

    Frankly, I am getting a little tired of obnoxious CEOs who feel that they can say degrading things about us and our families, not to mention how that must impact their LGBT employees. They should focus on their product and focus on marketing it to as many consumers as possible, including us.

  • Luigi Proud DemoCat!

    To Hell with Barilla. I’ve bought his pasta often and always bought Barilla sauces and tortellini. No more. Guido “The Bigot” Barilla is apologizing because his family owns Barilla and he’s being hurt in the pocketbook.

    Scum like Guido Barilla will say anything to trick you into buying his products while he sits around with his family and laughs about how he tricked us with his lies. If Barilla were an American he’d be a Koch Roach, Tea Party guy secretly financing racist attacks on President Obama.

  • clarknt67

    You know, who knows. He might meet with some LGBT activists and do a full 180, introduce a rainbow pasta and make a public plea to the Italian parliament to pass marriage equality?

    I think we have to consider a lot of people who say stupid stuff may never have actually thought very long or hard about the stuff they were taught. I’m just saying my mind is open to Barilla doing something substantive. Videos are easy to cut.

  • percysowner
  • lynchie

    I wrote to Barilla and this is their response.

    At Barilla, we consider it our mission to treat our consumers and partners
    as our neighbors – with love and respect – and to deliver the very best
    products possible. We take this responsibility seriously and consider
    it a core part of who we are as a family-owned company.

    We are working hard to learn from this experience, and appreciate you
    taking the time to share your comments and valuable feedback.

    Sure goes against their CEO’s comment, but it really says nothing.

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