Chipotle has created one of the most stunningly haunting and beautiful ads I’ve ever seen. The ad, called “Scarecrow,” has nearly 5 million views in under one week. Seriously, you have to watch this.
Fiona Apple does a beautifully haunting cover of “Pure Imagination” from Willy Wonka that’s worth it all by itself.
From Moonbot studios, that helped animate the movie:
The film is set in a dystopian fantasy world where all food production is controlled by a fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory. In the game, players will accompany the Scarecrow on his journey through four levels and deliver fresh food to the City of Plenty’s citizens.
Apparently this is an ad for a new Apple store app game, but who cares. This is just wonderful.
And here’s the original “Pure Imagination” by Gene Wilder: