I have no idea what this commercial is about, and I love it. It’s catch-line is “be more dog” – meaning, an animal that seizes the day, has fun, rolls in the mud, chases cars, etc.
But I still have no idea what the commercial is really pushing. It has some wonderful lines too:
“I used to be a cat. I’d be aloof before lunch. Then coldly indifferent after.”
It’s a short video, and quite funny: