GOP turns to “Chick-fil-A model” to woo younger voters. Seriously.

CNN sat down with the new chair of the Republican party of South Carolina, Matt Moore, who’s 31, and talked about how the Republican party can attract younger voters. Moore’s suggestion: hire Chick-fil-A’s marketing team because the brand is so “inviting.”

Chick-fil-A is considered by many – certainly by gay-Americans and their allies, who just happen to be – who? – young voters – one of the most bigoted, hateful brands in America.

So it only figures that the GOP thinks the way to woo younger voters – a solidly-Democratic voting bloc who are turned off by the Republican party’s intolerance and fixation on religion – is to follow the model of a company that preaches intolerance because of its corporate fixation on religion.

First, here’s Moore talking to CNN:

CNN: How does the Republican Party attract young voters after President Obama won almost two-thirds of voters under the age of 30?

Moore: It’s a multi-step process. We are certainly well aware that Barack Obama won five million more votes among people under 30 than Mitt Romney. Of course, Governor Romney won the over-30 vote by two million people.

I think it begins with our message, which is we have to have a positive message that attracts voters. We’ve got to tell voters why they have to be with us instead of against the other guys. The line is that we’ve got to hire Chick-fil-A as our marketing team.

CNN: What do you mean by that?

Moore: We always joke here that the Republican Party needs Chick-fil-A to do its marketing because we have got to have an inviting message that tells people why they ought to vote for their product instead of against the other guy’s product. Chick-fil-A doesn’t send out fliers that say “McDonald’s stinks.” They send out a picture of a great-looking chicken sandwich and we eat it.

A great-looking chicken sandwich with a side of gay-bashing.  Yummy.

Lindsay Graham chick-fil-a

Lindsey Graham celebrating the anti-gay Chick-fil-A Appreciation Day.

Chick-fil-A, you see, got caught giving nearly $2 million to anti-gay and officially-designated hate groups, including lead gay-bashing religious right groups Focus on the Family, Eagle Forum, the Family Research Council, FRC is an officially-designated “hate group”, and Exodus International, a group that claimed it could “cure” gay people of their sickness, and a group that just announced late last night that it’s shutting down, and which apologized to gay people everywhere.  So can we be expecting an apology from Chick-fil-A too?

Because nothing says “youth vote” like curing gays, and palling around with officially-designated hate groups.

When asked last year by the Los Angeles Times about its reputation for being anti-gay, Chick-fil-A’s president Dan Cathy had this to say:

Chick-fil-A is “very much supportive of the family,” according to Dan Cathy, president of the popular fast food chain. That is, “the biblical definition of the family unit,” he said.

And that doesn’t include Adam and Steve, suggests Cathy, whose father S. Truett Cathy founded the Atlanta-based company.

In a new interview with Baptist Press, Cathy puts on the record what critics say his company’s actions have indicated for years. “Well, guilty as charged,” he said in the interview when asked about Chick-fil-A’s backing of families led by a man and a woman.

Yeah, a real messaging genius, that one.  “Join the GOP: The party that doesn’t include Adam and Steve, their sister, their inter-racial child, or their Mexican cousin.”

Good luck with that in 2016.

Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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