I always worry that using something like this around the house will make me grow two heads, but it is awfully cool.
The description of the video, presumably from the manufacturer:
Ultra-Ever Dry is a superhydrophobic (water) and oleophobic (hydrocarbons) coating that will completely repel almost any liquid. Ultra-Ever Dry uses proprietary nanotechnology to coat an object and create a barrier of air on its surface. This barrier repels water, oil and other liquids unlike any coating seen before. The other breakthrough associated with Ultra-Ever Dry is the superior coating adherence and abrasion resistance allowing it to be used in all kinds of applications where durability is required.