NRA targets Obama kids in new Web site, ad

UPDATE:  The White House has now responded to the vile new NRA ad.  Via Reuters:

“Most Americans agree that a president’s children should not be used as pawns in a political fight. But to go so far as to make the safety of the president’s children the subject of an attack ad is repugnant and cowardly,” White House spokesman Jay Carney said.


In a new in-your-face Web site and ad, the NRA appears to be using the Sandy Hook Elementary massacre in order to fundraise, build membership, and push the NRA’s recent talking point about putting “good guy” armed gunmen in every American school.

Oh yeah, and the NRA is also using the Obama kids as a political foil to take a jab at their father.  What’s a little collateral damage to a gun nut, right?

The site, NRA Stand and Fight, takes the odd position that President Obama’s kids face the same kind of threats that every other American kid faces when they go to school.  The NRA argues on the site that if the Obama kids get armed gunmen protected them at school, why don’t your kids get the same protection?

nra screen shot

No, the President’s kids aren’t more important than yours.  But the President’s kids routinely face assassination threats.  Yours don’t.  The day Al Qaeda threatens to take out little Jimmy down the block, then we’ll talk about getting him some extra security too.

The Obama kids, on the other hand, are probably the most threatened kids in America. Remember this one from the NY Daily News?

The failed city council candidate who urged the assassination of President Obama and his “monkey children” got a visit from the Secret Service at his southern California trailer, he claimed….

“Assassinate the f—– (N-word) and his monkey children,” he goaded, according to a screen grab obtained by

It’s offensive enough that the NRA is list-building and fundraising off of the aftermath of the Sandy Hook massacre – so much for not letting the massacre become “political” – but then to take a potshot at the President’s kids, when kids were the ones mass-murdered at Sandy Hook by a gun-nut, is especially crass.

The video on the NRA site continues:

Screen Shot 2013-01-15 at 10.46.29 PM

Screen Shot 2013-01-15 at 10.47.23 PM

Because his armed guards are the Secret Service, and they have a bit more marksmanship training than Mrs. Bittner who teaches the first grade.

There’s also the estimated $6bn a year price-tag for the NRA’s little power grab for the gun industry.  Maybe we could tax America’s death industry of gun and ammo makers to pay for this – just like the tobacco industry was finally forced to pay for the death it rained down on American lives.

The NRA really is a sleazy organization.  For all the talk of how the NRA supposedly just represents Joe and Jane Gun-Owner, the more you get to know the organization, the more you realize that the gun-nut rots from the head down.

This is how the NRA negotiates.  Like animals.  They take no prisoners.  Including your kids.

The President is put on notice that if he’s serious about doing something about the daily carnage that gun-nuts have loosened on our country, then he needs to take on the NRA, full-bore, and take them down once and for all.

Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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