NRA ad targeting Sasha, Malia is “repugnant, cowardly” (White House)

NRA is Repugnant and Cowardly

We wrote this morning about a new NRA ad / Web site targeting the Obama children in an effort to list-build and fundraise off of the Sandy Hook Elementary massacre. More on that below.

The White House has now responded.

Via Reuters:

“Most Americans agree that a president’s children should not be used as pawns in a political fight. But to go so far as to make the safety of the president’s children the subject of an attack ad is repugnant and cowardly,” White House spokesman Jay Carney said.

In the new Web site and ad, the NRA asks why the Obama kids, Sasha and Malia, have Secret Service protection when most American kids go to school and have no gunmen overseeing their safety in class.

Apparently the NRA isn’t familiar with a little thing called “assassination.”

NRA ad targeting Obama kids Sasha Malia

NRA ad targeting Obama kids Sasha Malia

NRA ad targeting Obama kids Sasha Malia

NRA ad targeting Obama kids Sasha Malia

NRA is Fundraising off the Dead at Sandy Hook

NY Daily News on NRA CEO Wayne LaPierre.

NY Daily News on NRA CEO Wayne LaPierre.

The NRA is clearly playing off of their CEO, Wayne LaPierre’s (a bad guy with a gun if there ever was one), roundly rebuked, even by Republicans, suggestion that we pay billions to put armed gunmen in schools across America to protect children (from imminent Soviet attack, fascism, the Borg).

But what’s particularly disturbing, beyond using the President’s under-age children as collateral damage in a political spat with their father, and beyond playing politics with the Sandy Hook massacre and the death of 20 children, is the fact that the NRA is using the Sandy Hook tragedy to list-build and fundraise.

Check out what appears right below the ad on the Web site:

NRA ad targeting Obama kids Sasha Malia

NRA ad: Sasha and Malia are Elitist Rich Kids for Having Secret Service Protection

The ad really is vile. Check out some more of it:

NRA ad targeting Obama kids Sasha Malia

NRA ad targeting Obama kids Sasha Malia

NRA ad targeting Obama kids Sasha Malia

Rich friends and elite schools?  So the Obama kids are spoiled rich kids and elitists for having Secret Service protection against known assassination threats?  Show of hands: Whose kids out there are currently being targeted by Al Qaeda?  Come on, keep em up.

Check out the counter at the bottom right of the screen above.  It keeps growing as the video goes on, suggesting that the NRA has benefited from Sandy Hook, from the mass murder of 20 young children.  And they’re proud of it.  Even gloating.

The NRA is the Face of Gun-nut America

The NRA likes to pretend that they represent reasonable Joe and Jane Gun owner America.  They don’t.  The NRA is to gun owners what the Family Research Council is to Christians.  Both attempt to mainstream extremism by using normal Americans (be they Christians or gun owners) as political beards.

They represent “Sandy Hook hoax” America.  Crazy America.  Violent America.  Gun fetish America.

I think the NRA made a huge mistake in going after the President’s children.

NY Post on NRA CEO Wayne LaPierre

NY Post on NRA CEO Wayne LaPierre

President Obama is rightly criticized for not always sticking to his political guns, as it were.  And some of the criticism is valid.  While I think he’s done a much better job the past few years, the first few of his term were definitely more wobbly.  But one thing we learned early on with this President is that he’s fiercely loyal to those closest to him.  The President may or may not have been truly ginned up for a fight with the NRA post- Sandy Hook, it might have been all for show.  But now that the NRA was invited to his house to talk peace only last week, and has returned the favor by targeting his underage daughters, this may be a whole new ballgame.

To paraphrase LaPierre’s insane, roundly-criticized, press conference following Sandy Hook: The only thing that can stop a bad guy with guns is a good guy with kids.

UPDATE: More vile hate from the NRA, this time by email. They seem to have no clue, nor care, how their extremist over the top language will be taken by some nut with a gun:

From: “Wayne LaPierre”
Subject: They want to blame you for everything
Date: January 15, 2013

It’s not about protecting children. It’s not about stopping crime.

It’s about banning your guns…PERIOD!

Last week, NRA sat in on a White House meeting that was sold to the public as an “open discussion” about how to improve school safety. But that was a dirty lie.

They didn’ listen to gun owners’ concerns…they didn’ consider any real solutions on how we can keep our kids safe…instead Barack Obama, Joe Biden, and their gun ban allies in Congress only want to BLAME you, VILIFY you, BULLY you, and STRIP you of your Second Amendment freedoms.

Right now, they’re steamrolling ahead with legislation that would ban your guns, register your ammunition purchases, and even force you to register the firearms you already own with Obama’s anti-gun bureaucrats.

I warned you this day was coming and now it’s here. This is the fight of the century and I need you on board with NRA now more than ever.

I urge you to renew or upgrade your NRA membership as soon as possible. If it’s more convenient for you to do so online, you can follow this link:
Now is the time when I need you and every gun owner to put an NRA membership card in your wallet and STAND AND FIGHT for our freedom. No one can take your place at the front lines of this battle…if we lose now, we lose everything.

The media has been on a vicious tirade to slander and intimidate you, me, and our fellow NRA members. We’ve been called terrorists and worse. They’ve blamed us and our Second Amendment freedoms for the actions of violent criminals and madmen. Our lives have been threatened.

But I won’ let these brutal and bitterly personal attacks on you and me go unchallenged. I’ll fight freedom’s enemies. I’ll fight to make our schools safer. And I’ll fight for your fundamental right to self-defense and your sacred Right to Keep and Bear Arms.

But my strength, and the strength of our entire NRA organization comes from you and your strong commitment to our membership. I need you in our corner TODAY.

Thank you for your friendship and your support. Your letters and your words of encouragement mean more to me than you could ever imagine.

Together, we will defend our freedom.


Wayne LaPierre
Executive Vice President

Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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