Easy-Bake Oven goes gender-neutral

Good for Hasbro.  We’d wrote two weeks ago about a 13 year old girl who had issues with Hasbro’s sexist marketing of its iconic Easy-Bake Oven.

Well, Hasbro has listened, and they’ll be releasing gender-neutral Easy-Bake Ovens in the coming months.

As a boy who likes to cook, and used an Easy-Bake Oven as a child in the 60s, I say hallelujah.

Part of the problem was that they were only marketing the thing to girls, no boys ever appeared in the ads. From my earlier post:

Then I went over to Amazon to check out the Easy-Bake Oven collection of products.  The only gender shown on the packages are girls and women. These are only a handful:
easy-bake oveneasy-bake oveneasy-bake oven

easy-bake oveneasy-bake oven

Well, now it’s going to be boys too.  And that’s a good thing.

The Chicago Trib has the latest:

McKenna Pope, 13, of Garfield, N.J., got more than 40,000 signatures on her online petition at Change.org and the support of celebrity chefs including Bobby Flay, who backed her call for Hasbro to make a gender-neutral oven and to include boys in the ads.

She was prompted to start the petition after shopping for an Easy-Bake as a Christmas present for her 4-year-old brother, Gavyn Boscio, and finding them only in purple and pink.

For those who think this is silly, Chris in Paris earlier raised a good point about sexism in profesional cooking circles:

What makes all of this a strange topic is that in the world of “top chefs” in the restaurant business, there’s also a heavy dose of sexism against women. Most of the big name chefs are men, though fortunately there are more women who are getting the respect that they deserve. Even in the context of sexism, cooking is odd since it discourages one sex or another depending on age (it’s okay for men to cook but not boys, and women’s place is in the kitchen unless it’s a really big famous kitchen).

What’s so complicated about being a boy or a girl, a man or a woman and wanting to cook without regard to your gender?

And here is McKenna’s amazing video she did appealing to Hasbro:


Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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