The end of the Twinkie?

In what may not be disappointing news for anyone who likes actual food, America’s iconic “Twinkies” are no more.

Saved from financial ruin recently, the company that produces the “cake” that more closely resembles a chemical experiment gone horribly wrong than actual food, is closing its doors.  (Watching the videos below you’ll learn that 500m Twinkies were made very year, and that the ingredients included glue and an ingredient in rocket fuel. Nummy!  Also, interestingly, they only have a shelf life of one month, not twenty-five years.)

Even as a kid who liked sugary foods, I always found Twinkies to have a strange, unpleasant taste. It’s always been a mystery how such a product could sell enough to stay in business, but maybe the chemicals that kept their product alive somehow trickled into the books.

The Guardian:

twinkie

Twinkie via Shutterstock

If the Mayans have it right, 2012 is the year of the apocalypse. If so, it seems that the end of the world may well prove to have been presaged by the death of the Twinkie.

If union workers and Twinkies’ parent company, Hostess, cannot agree a new contract – the latest version of which would cut worker wages by 8% – by 5pm Thursday, it will be lights out for the snack cake and all its cream-filled brethren.

There was a scare for snack-cake fans in January, when Hostess filed for bankruptcy. But Hostess said then that the Twinkie would be around for the “foreseeable future”. This time, the company faces liquidation, which sounds serious. And sort of delicious.

As bad as they are, I still hope that somehow Hostess can be resurrected fairly. If it pops up again quickly, there’s a good chance that means everyone from the union will be shafted while the incompetent management will be rolling along without a hitch. The unions are saying that the plant closings have been in the works for months and had nothing to do with the union.

A bit more detail on Twinkies, via Twinkies Deconstructed.

Curious about the Twinkie and what’s in it? Mmmmmm, sounds like a delicious recipe.

Here’s a strange test with a Twinkie, that you really shouldn’t try at home. Is it flammable? No!

What happens when you leave a Twinkie unwrapped for a year? Surprisingly, it dries up.


An American in Paris, France. BA in History & Political Science from Ohio State. Provided consulting services to US software startups, launching new business overseas that have both IPO’d and sold to well-known global software companies. Currently launching a new cloud-based startup. Full bio here.

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  • http://adgitadiaries.blog-city.com karmanot

    Hoard, we must hoard!

  • FunMe

    Never forget VEGAN Woody Harrelson talking about the Twinkie in one of his movies, Zombieland:

    https://www.youtube.com/watch?v=h81VGWQip4k&feature=player_embedded

    “Time to nut-up…or Shut Up!”

    “Snowballs? Snowballs! Where’s the freaking twinkie!”

    “You’re going to risk our lives for a twinkie?”
    WOODY HARRELSON KNEW ABOUT THIS BEFORE US! :-)
    “There’s a box of twinkies in the groceries. The last box of twinkies that anyone will enjoy in the universe. Believe it or not, twinkies have an expiration date!”

  • FunMe

    Why do you say that? I know nothing of her other than she sells big … at 99 cents store! :-)

  • http://adgitadiaries.blog-city.com karmanot

    It used to be so much fun as a kid to roll back that plastic-chocolate simulacra frosting top, dig out the marshmallow creme and ditch the rest.

  • http://adgitadiaries.blog-city.com karmanot

    No way, she was the love child of The Jolly Green Giant and Betty Crocker and as sweet as could be.

  • emjayay

    Hostess cupcakes were always so much better. And they have a squiggle on top.

  • Asterix

    Anything that sells 600 million units a year will not disappear. Someone will revive them if Hostess disappears–expect the trademark to be sold as part of the liquidation.

  • Buford

    In this case, the pre-Rayburn CEO almost got $2M simply for quitting unexpectedly… until the union was able to squash that. Still, Rayburn earned $125,000/month for taking the helm during these ‘times of sacrifice’ as the company restructured.

  • Buford

    Close. More likely, the union plants will close… union employees let go… and then recipes will be purchased and revived as an imported food from Chinese vendors.

  • FLL

    The First Lady’s revenge. Rush Limbaugh will be bitter about this and call it a communist conspiracy centering around Michelle Obama. Maybe Rush now thinks that Michelle’s hatred of “whitey” refers to the creme filing in Twinkies.

  • http://www.rebeccamorn.com/mind BeccaM

    Sorry, but I can’t mourn the demise of really awful snack-foods and a brand of white bread so lacking in essential nutrients they had to add them back in with chemicals.

    Still, I do feel sorry for all those workers who are going to lose their jobs, not because people weren’t buying their company’s unhealthy products, but entirely because Hostess had to endure multiple rounds of parasite capitalistic plundering and evisceration.

  • Buford

    Some good reading on the history of the Hostess mess here – written back in July – http://management.fortune.cnn.com/tag/gregory-rayburn/

  • Naja pallida

    Hostess has been steadily mismanaged for the last decade, or more. Employees have consistently talked about poor working conditions, long hours, terrible treatment by management, and poor pay rates… while the board and executives have consistently seen pay raises. It is only a wonder it lasted this long.

    Who should be upset, are the corn producers that kept them supplied, and the health care providers that make a fortune from the health impact of their crap.

  • News Nag

    Shut your misogynist piehole, ‘brother’.

  • News Nag

    that’s exactly right. AND the company had already planned to shut down much/most of its company and fire those workers anyway no matter what the union decided to do. how ’bout them private equity/ownership class scum (not all owners, but these for sure are scum).

  • News Nag

    America just got healthier.

  • villa30

    I smell Bain or Bain-like plundering aat work here.

  • http://www.facebook.com/profile.php?id=100001426939279 Carl Kerstann

    She’s a bitch anyway, happy to see her go.

  • freewayblogger

    Now how will Right Wing Law-and-Order Supervisors excuse their killing sprees?

  • http://adgitadiaries.blog-city.com karmanot

    What’s next?—Little Debbies

  • MyrddinWilt

    The CEO trebled his salary before asking the workers to take cuts.

    There really should be a better bankruptcy law. If the management of a company owes so much money to the creditors then the creditors should at least have the pleasure of seeing them escorted out of the building with all their stuff in a black bin bag.

  • http://adgitadiaries.blog-city.com karmanot

    The Twinkie will never end. It has been said that next to cockroaches, the twinkie will survive a holocaust.

  • drdick52

    While I feel sorry for the employees and disgusted with the rapacious predator capitalists running the company, I have to say that the demise of the Twinkie may mark the beginning of the Golden Age of Enlightenment.

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