The end of the Twinkie?

In what may not be disappointing news for anyone who likes actual food, America’s iconic “Twinkies” are no more.

Saved from financial ruin recently, the company that produces the “cake” that more closely resembles a chemical experiment gone horribly wrong than actual food, is closing its doors.  (Watching the videos below you’ll learn that 500m Twinkies were made very year, and that the ingredients included glue and an ingredient in rocket fuel. Nummy!  Also, interestingly, they only have a shelf life of one month, not twenty-five years.)

Even as a kid who liked sugary foods, I always found Twinkies to have a strange, unpleasant taste. It’s always been a mystery how such a product could sell enough to stay in business, but maybe the chemicals that kept their product alive somehow trickled into the books.

The Guardian:

twinkie

Twinkie via Shutterstock

If the Mayans have it right, 2012 is the year of the apocalypse. If so, it seems that the end of the world may well prove to have been presaged by the death of the Twinkie.

If union workers and Twinkies’ parent company, Hostess, cannot agree a new contract – the latest version of which would cut worker wages by 8% – by 5pm Thursday, it will be lights out for the snack cake and all its cream-filled brethren.

There was a scare for snack-cake fans in January, when Hostess filed for bankruptcy. But Hostess said then that the Twinkie would be around for the “foreseeable future”. This time, the company faces liquidation, which sounds serious. And sort of delicious.

As bad as they are, I still hope that somehow Hostess can be resurrected fairly. If it pops up again quickly, there’s a good chance that means everyone from the union will be shafted while the incompetent management will be rolling along without a hitch. The unions are saying that the plant closings have been in the works for months and had nothing to do with the union.

A bit more detail on Twinkies, via Twinkies Deconstructed.

Curious about the Twinkie and what’s in it? Mmmmmm, sounds like a delicious recipe.

Here’s a strange test with a Twinkie, that you really shouldn’t try at home. Is it flammable? No!

What happens when you leave a Twinkie unwrapped for a year? Surprisingly, it dries up.


An American in Paris, France. BA in History & Political Science from Ohio State. Provided consulting services to US software startups, launching new business overseas that have both IPO’d and sold to well-known global software companies. Currently launching a new cloud-based startup. Full bio here.

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