RIP Santorum Google Problem

I guess the Santorum surge really is over.

Per Dan Savage:

But tonight when I Googled “santorum”—after getting an alert from a reader—the link to www.spreadingsantorum.com and the frothy-mix definition did not show up as the #1 Google search result. In fact, the landing page for the site did not appear anywhere in the search results. (But the blog that the site links to did.)

But do not grieve people of the Internet. The search result might be gone but Savage also points out that the discomfort around Rick Santorum’s last name lives on.

No one has to Google “santorum” when they see a headline like “Santorum comes from behind in Alabama three-way.” Everyone gets the joke without anyone having to look it up. The new definition is out there. Mission accomplished.

When Dan Savage and his readers began this Google Bomb years ago they had no idea that Rick Santorum could ever be this close to the Presidency. (Because really who would ever think that possible other than Rick Santorum and maybe his mom?) But their actions had a larger than life impact on Santorum’s brand, an impact I don’t think he’ll ever be able to recover from.

Melissa Ryan
Melissa Ryan is a political consultant. She’s spent a decade leading digital campaigns for nonprofits and political races, including EMILY’s List, Barack Obama’s 2012 reelection campaign, the New Organizing Institute, and Senator Russ Feingold’s campaign. Visit her website at melissaryan.net or follow her on Twitter @MelissaRyan.

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