No gay blog should be running any HRC ads that come through Google for pennies, they should block them. This is rather outrageous.
The way advertisers take on their niche ad-buying strategies can hurt gay sites. Instead of advertising directly on those sites, for example, Human Rights Campaign will go to Google ads instead of banner ads. It’s easy micro-targeting without all the hassle of having to work with individual sites’ business development staffs. HRC gets a deal; the sites, however, get pennies.
As someone said to me recently, if unions can ask you to go to a union shop, then we should be able to ask progressive groups, the Democratic Party, and the various Democratic campaigns to go through our own ad reps who charge a livable rate for advertising, rather than paying us pennies through Google.