Lesson to the wise for other towns. Invite gay conferences and tournaments, and make money.
Elmhurst, along with St. Charles and Schaumburg, is hosting the 2011 Gay Softball World Series, organized by the North American Gay Amateur Athletic Association (NAGAA), and benefiting from the influx of visitors.
As the largest gay sporting event in the world, 150 teams — made up mostly of players who are gay, as well as some who are bisexual and straight — qualified for the games from gay softball leagues in 41 cities across the United States and Canada.
In total, the tournament is expected to bring about $5 million to the area, according to Ted Cappas, president of the local tournament planning board.