PETA asks SF to change name of ‘Tenderloin’ quarter of city

It’s in the NYT, so I’m guessing this isn’t an April Fool’s joke. I’m not sure that this kind of gimmickry doesn’t diminish the seriousness of PETA’s cause.

It may never make it on the political menu, but the animal rights group People for the Ethical Treatment of Animals is urging city leaders in San Francisco to change the name of its legendarily gritty Tenderloin to something with decidedly less gristle.

In a letter to Mayor Edwin M. Lee sent Tuesday, Tracy Reiman, the group’s executive vice president, suggested that city officials rename the neighborhood the Tempeh District, a homage to a soy-based meat substitute.

“San Francisco is now renowned for some of the best vegan cuisine in the world,” Ms. Reiman wrote. “And the city deserves a neighborhood named after a delicious cruelty-free food instead of the flesh of an abused animal.”

I happen to be partial to the cooked flesh of animals, but I don’t begrudge PETA’s work. I think it important that someone keep pressure on the food industry to better its practices, make them as humane as possible, etc. But is complaining about the Tenderloin district really worthy of PETA? What do you think?


Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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