UPDATE: I just found this on page 31 of the secret RNC fundraising plan. They made a photo of Obama as the joker (not sure painting a black man in white face is entirely wise) and under Obama’s face wrote the word “Socialism.” That alone deserves an apology from Michael Steele directly to the President.
The Republican National Committee plans to raise money this election cycle through an aggressive campaign capitalizing on “fear” of President Barack Obama and a promise to “save the country from trending toward socialism.”
The strategy was detailed in a confidential party fundraising presentation, obtained by POLITICO, which also outlines how “ego-driven” wealthy donors can be tapped with offers of access and “tchochkes.”
The presentation was delivered by RNC Finance Director Rob Bickhart to top donors and fundraisers at a party retreat in Boca Grande, Florida on February 18, a source at the gathering said.
The presentation explains the Republican fundraising in simple terms.
“What can you sell when you do not have the White House, the House, or the Senate…?” it asks.
The answer: “Save the country from trending toward Socialism!”
The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”
Major donors, by contrast, are treated in a column headed “Calculated Giving.”
Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.”
And just an aside. I’ve been arguing for a good year that the Democrats need to nip this “socialism” crap in the bud. The Republicans have taken a bizarre slur and made it real for many people. It’s sick, and it’s crazy. And when you don’t respond, it gets worse.
UPDATE: Statement from DNC Communications Director Brad Woodhouse on RNC Fund Raising Document
If you had any doubt, any doubt whatsoever, that the Republican Party has been taken over by the fear-mongering lunatic fringe, those doubts were erased today. The Republican Party, which barely 20 percent of Americans will even admit they belong to anymore, seems hell bent on damaging their battered brand even further by engaging in the most despicable kind of imagery, tactics and rhetoric imaginable. This type of politics at all cost approach to our public discourse is what the American people are sick and tired of – and if anyone thinks this wasn’t approved of or signed off on at the highest levels they are kidding themselves. Republicans across the country have cheered on crowds where these very images appeared, they’ve encouraged and perpetuated scandalous lies about the President and his plans. And, from calling for secession to condoning violence against government officials they have sunk to new and unbelievable lows.
It’s no wonder the RNC reacted with alarm when they learned the American people would see this presentation. This revealing document proves what the Republican party has long denied. But now, by their own admission, the express strategy of the Republican party is not to offer new ideas, but ‘fear.’ Republicans can no longer deny that they are peddling fear when they are literally selling it as their path back to power. It is a sad commentary on the state of the Republican Party that, devoid of ideas and solutions to our nation’s problems, problems created on their watch, that they would resort to these type of tactics. It’s sad. But true.