Getting fat off obesity

Carrying around a few extra pounds after the holidays? You are not alone. As Chris referenced yesterday in his post on the results of the US health check for the past decade, over a quarter of Americans are obese. And by all accounts it’s not getting any better.

So, I was none too surprised when I saw that V Magazine’s next issue will “celebrate women of all sizes,” featuring Crystal Renn, a writer and plus-size model. She, and other larger models, will appear side-by-side with traditional models.

Even Tyra Banks is getting in on the plus-size rage. (Is there a money-making opportunity this woman ever passes up?) According to Stylist.com, she is not the only one. Ralph Lauren, Dolce &Gabbana;, Versace and Burberry are joining in on cashing in.

The LA Times reported this past spring that Forever 21, the knock-off clothing chain aimed at girls and young women, would be launching Faith 21, targeted at plus-sized young ladies.

Here’s the thing: we know all too well that health care “reform” just passed, offering a less than convincing array of solutions to all sorts of public health problems. According to the American Public Health Association, obesity-related illness is projected to account for 20% of all healthcare spending within 10 years. Maybe prominent designers and talk show hosts could do more than make a buck off people on their way to serious problems. It may seem Pollyanna-ish, but Ralph Lauren and others seems happy enough to engage in other issues. They show obvious concern for the environment with Lauren’s handsome Eco-Friendly tote and Burberry’s announcement on its site that it is the founding member of the Luxury Brands Sustainability Group.

Fat is clearly not as sexy as green.


Naomi has built her career on transforming start-up advocacy organizations into powerhouses of opinion and social change. She has played a pivotal role in ending the careers of some of the most corrupt members of Congress, exposing front groups and the corporate interests behind them and systematically rooting out misinformation in the media. Naomi launched and directed the communications operations of Citizens for Responsibility and Ethics in Washington (CREW) and Media Matters for America. Naomi has taken on the most aggressive conservatives of our time. She was a scourge of the gun lobby, exposing deceptive industry tactics through her undercover work at NRA conventions and gun shows; confronted Bill O’Reilly face-to-face; and was instrumental in persuading MSNBC to drop Frank Luntz as a campaign commentator for the 2004 elections. Naomi has been a commentator on national media, including, CNN, NPR, The Washington Post, Los Angeles Times, Roll Call, The Wall Street Journal, and the AP. Naomi is a partner with the Truman National Security Network and has worked extensively on Capitol Hill. She is President of Seligman Consulting in Santa Monica, CA.

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