GOP rebranding effort flames out

I wrote about this rebranding effort last May. The problem is that the Republicans don’t know what they want to be when they grow up. They started this campaign to rebrand themselves as kinder and gentler, then turned around and started inciting gun-toting mobs to disrupt Democratic health care forums. Lack of focus is usually a Democratic problem. Now it’s theirs too.

Rep. Eric Cantor (R-Va.) generated the kind of buzz other politicians covet when he launched his bid to help rebrand the Republican Party last spring.

Television crews and reporters wedged themselves among the crowd of party faithful to cover the National Council for a New America’s first event at a packed pizza parlor in an Arlington, Va., strip mall. The resulting coverage dominated cable news chatter for the next week. Sarah Palin and Mitt Romney were also on board.

But the council has since flamed out – at least publicly.

Since its launch, the National Council hasn’t held a single public event, despite more than 5,000 invitations to take their show out on the road.


Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Google+ | LinkedIn. John Aravosis is the editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown (1989); and worked in the US Senate, World Bank, Children's Defense Fund, and as a stringer for the Economist. Frequent TV pundit: O'Reilly Factor, Hardball, World News Tonight, Nightline & Reliable Sources. Bio, .

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