Nice work by the Memphis Flyer which was picked up by The Guardian in the UK. The franchise owner has been promoting his anti-climate change pitch on store signs throughout the Memphis area (possibly elsewhere in the deep south as well) despite counter comments from Burger King. Despite receiving the runaround initially, the Memphis Flyer eventually found the company behind the signs. The company, Mirabile Investment Corp has been afraid to provide a comment.
One imagines that someone at Burger King realised that the “global warming is baloney” line didn’t exactly chime with the views of John Chidsey, the company’s CEO, who believes that climate change is “an overriding issue of importance for the global community, business community and people in general”, as he stated in this short interview conducted at this year’s World Economic Forum. (How he squares this concern with his company’s drive-thru, meat-munching business model is another matter, though.)
Memphis Flyer readers have been contacting the paper since the story first appeared to say that they have noticed other restaurants across Tennessee displaying the same sign. It appears that they are all owned by a company called the Mirabile Investment Corporation (MIC) that owns more than 40 Burger Kings across Tennessee, Arkansas and Mississippi, as well as a handful of Popeyes and All In One franchises. Some readers have added that the signs are still up at some of the restaurants. Davis says he has requested a response from MIC, but has not yet received one.