[A]fter of year of telling donors not to contribute to 527 groups, of encouraging strategists not to form them and of suggesting that outside messaging efforts would not be welcome in Obama’s Democratic Party, Obama’s strategists have changed their approach.
An Obama adviser privy to the campaign’s internal thinking on the matter says that,with less than two months before the election and with the realization that Republicans have achieved financial parity with Democrats, they hope that Democratic allies — what another campaign aide termed “the cavalry” — will come to Obama’s aid.
One way the campaign could help the cavalary is to buy real blog ads. Not cheap Google ads, but real ads. The kind of ads the campaign is already buying on Mark Halperin’s site, for example (and we doubt he’s the cavalry they have in mind), and the kind of ads they spend $5m on during the Superbowl.
There’s a practical reason that the Obama campaign (and the Democratic party) should be spending real money on blog advertising. Many bloggers, myself included, work full-time on our blogs. Our advertising revenue is our salary, 100% of our salary. When advertising goes down, like it has with the recent economic downturn, and like it did when the 527 got dismantled earlier this year (they were going to buy a lot of blog ads), that forces us, like anyone who is self-employed, to make up our salary elsewhere, by consulting and working on other projects, in order to pay the rent, pay the Saudis, etc. Rather than spending this fall working on boring consulting projects, the cavalry would prefer to have more time to help Obama. Perhaps the Obama campaign, and the Democratic Party, can help us do just that.