Rove Version 2006, no major updates from Versions 2002 and 2004

The Washington Post does a story today to let us know Rove is “back”. Okay. We knew that. They also give us Rove’s 2006 campaign strategy:

Now Rove has the freedom to concentrate on preserving the GOP majorities in Congress, and an opportunity to purge the mistakes of the past two years. Based on recent Rove speeches and interviews with senior GOP officials, his plan for the midterm elections echoes the strategy he plotted out in 2002 and 2004, adapted to a new and more difficult environment. He hopes to make the election a choice between the philosophies of the two parties, especially on national security, rather than a referendum on Bush’s performance. He also aims to stoke the Republican base with such issues as tax cuts, same-sex marriage and judicial appointments. Rove declined to comment for this article.

Okay, we knew that too. Because, as the Post notes, it is the same strategy from 2002 and 2004. It’s all Rove knows.

We know what’s coming.

The question — again — is whether the Democrats are ready for it. Is the Democratic “brain trust” — that cabal of consultants who helped bring us to the place where we don’t have the House, we don’t have the Senate and we don’t have the White Houes — prepared for this battle? Are they going to advise candidates to fight back? That crowd spends a lot of time preserving their power — and their high fees. They better be playing to win this time. Josh Marshall and one of his readers pose good questions about the effectiveness of Democratic consultants based on that pathetic Lieberman ad.

Rove is not infallible. The GOP can be beat. Most Americans are on our side. But, the Democrats have to fight, hard.

UPDATE: Piehole makes a very, very important point in the comments: The Dems. can’t just wait around to fight back, they have to PUNCH FIRST. That’s right. They know what’s coming from Rove and the GOP. Hit first hard.


On October 27, 2010, Joe was one of five bloggers who interviewed President Obama. Joe is a DC-based political consultant with over twenty-five years of experience at both the state and federal level. Joe has managed political operations and legislative efforts for both candidates and issues-based organizations. For seven years, he was the Director of State Legislation at Handgun Control, Inc. He served as that organization's first Political Director during the 2000 cycle. Joe is a graduate of the University of Maine School of Law. In addition, he has a Masters in Public Administration from Lehigh University and received his B.A. from the University of New Hampshire. Joe also has a fun dog, Petey, a worthy successor to Boomer, who got Joe through eight years of Bush and Cheney. Joe likes to think he is a world class athlete having finished the 2005 Chicago Marathon in the time of 4:10. He has completed six other marathons as well -- and is still determined to break the four hour mark.

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