UPDATE: Call Kraft and thank them for doing the right thing: 1-800-323-0768
Ok, everyone, go out and buy some Kraft Macaroni & Cheese, NOW.
The religious right hate groups of America’s Taliban have been threatening Kraft for including gays in its pro-diversity outreach. Kraft just told them to fuck off. Well, okay, Kraft wrote a beautiful message about diversity and how a company’s true measure is how it responds to criticism of its principles. Amazing letter. And an amazing stand from Kraft. God bless ’em.
Read Kraft’s letter, via Kos. An excerpt:
“The true test of any commitment is how you respond when challenged. Kraft is experiencing this to a degree right now, as a result of our decision to be one of several contributors to the 2006 Gay Games in Chicago. The games will bring together thousands of athletes in a competition that will take place in our corporate hometown….
“It can be difficult when we are criticized. It’s easy to say you support a concept or a principle when nobody objects. The real test of commitment is how one reacts when there are those who disagree. I hope you share my view that our company has taken the right stand on diversity, including its contribution to the 2006 Gay Games in Chicago.”