We really REALLY [heart] Kraft!

UPDATE: Call Kraft and thank them for doing the right thing: 1-800-323-0768

Ok, everyone, go out and buy some Kraft Macaroni & Cheese, NOW.

The religious right hate groups of America’s Taliban have been threatening Kraft for including gays in its pro-diversity outreach. Kraft just told them to fuck off. Well, okay, Kraft wrote a beautiful message about diversity and how a company’s true measure is how it responds to criticism of its principles. Amazing letter. And an amazing stand from Kraft. God bless ’em.

Read Kraft’s letter, via Kos. An excerpt:

“The true test of any commitment is how you respond when challenged. Kraft is experiencing this to a degree right now, as a result of our decision to be one of several contributors to the 2006 Gay Games in Chicago. The games will bring together thousands of athletes in a competition that will take place in our corporate hometown….

“It can be difficult when we are criticized. It’s easy to say you support a concept or a principle when nobody objects. The real test of commitment is how one reacts when there are those who disagree. I hope you share my view that our company has taken the right stand on diversity, including its contribution to the 2006 Gay Games in Chicago.”

Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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